It’s Official, Tubi Is Finally Over as We Know It

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Following the recent news about Paramount and Warner Bros. potentially merging, another big deal has been announced. FOX has agreed to buy a company for $22 billion, shifting its main focus away from being solely a streaming service.

Fox has a history of making large acquisitions, including Tubi in 2020 and a significant deal with Disney. While they initially focused on building up Tubi as their primary streaming service over the past six years, that’s changing now. Fox will instead operate two major streaming platforms going forward.

It’s not yet known how FOX will manage both Tubi and The Roku Channel, as they both offer free movies and TV shows. However, it’s becoming clear that Tubi won’t be the main focus of FOX’s streaming plans anymore. According to Lachlan K. Murdoch, FOX Corporation’s CEO, the two platforms actually serve different audiences, with only about a third of viewers watching both.

What Changes With FOX’s Roku Purchase?

I was really surprised to hear the news on June 15th – FOX is buying Roku! They’re paying $160 per share, a mix of cash and FOX stock, which values Roku at around $22 billion overall. It’s a huge deal for both companies, and I’m excited to see what happens next.

While specific changes are still emerging, the merger will bring together FOX’s popular sports, news, and entertainment offerings – including the Tubi streaming service – with Roku’s strengths in connected TV. This includes The Roku Channel, valuable user data, and direct connections with over 100 million streaming homes worldwide.

The company announced a new partnership, describing it as a major step forward that combines the popularity of live sports and news with the growing trend of streaming video.

Both companies confirmed they will keep Roku an open platform that works well with its partners, and that FOX content will remain widely available on the service.

When FOX and Roku join forces, they’ll become one of the top three television companies in the U.S., measured by viewership. They’ll offer a strong combination of popular content – including FOX’s sports, news, and entertainment – plus streaming options like Tubi and The Roku Channel.

The company confirmed it will continue operating its two streaming services as they are for the time being, but is now prioritizing the development of a new, more robust platform. This new agreement, worth $22 billion, will allow the company to reach a wider audience through a partnership with Roku. They’ll be combining premium content and advertising with Roku’s user interface, technology, and direct customer base to make it easier for viewers to find content, increase engagement, and create a better overall streaming experience for both viewers and content creators.

Since selling its movie and TV shows to Disney for $71 billion, FOX has primarily concentrated on its television networks, like the main FOX channel – currently broadcasting the FIFA World Cup – and the Fox News Channel on cable.

Roku Underwent Big Changes

Roku recently made a major improvement to how users stream content, and a new agreement is proving to be very beneficial for the company. The changes, announced in late May, have simplified streaming and established Roku as a leading platform with enhanced capabilities.

Tubi has become a popular streaming choice, especially as other platforms undergo big changes like mergers and price hikes. What sets Tubi apart is its consistent availability and, importantly, it’s completely free. It offers a wide variety of movies and shows, from timeless classics to the latest releases, covering all sorts of genres.

While Tubi is still building a reputation for its original shows and movies, it does offer some exciting content, like a new title premiering in October as part of its month-long Halloween celebration. This new agreement could help Tubi’s originals reach a wider audience if FOX decides to feature Tubi as a dedicated section on Roku.

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2026-06-15 17:51