Disney’s Upfront Went Hard on Sports — With an Off-Key Manning Brothers Musical — but Hardly Mentioned ABC
During its yearly pitch to advertisers held in New York City on Tuesday, The Mouse House emphasized its sports programming above all else. They showcased the Mannings and numerous other prominent athletes, while also linking scripted Disney content to events happening on the court or field.
The Mouse House (Disney) talked about sports more than anything else during their meeting with advertisers in New York City on Tuesday. They showed off well-known athletes like the Mannings and connected them with Disney’s TV shows, explaining how these shows relate to what happens on sports fields or courts.