MrBeast reveals $1 million Super Bowl LX giveaway with elaborate troll

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MrBeast, the popular YouTuber, announced a $1 million giveaway that will happen during the Super Bowl. He revealed the news in a playful and deceptive way.

MrBeast became famous for his generous giveaways, which he often features in his popular videos and his Prime Video series. He’s well-known for handing out large sums of money, whether to people he encounters randomly or to participants in his challenging contests.

MrBeast is planning a massive giveaway during the Super Bowl this year. He announced on Instagram that he wants to give away $1 million and needs your help to make it happen.

It’s currently unclear what this all means or how to succeed, as it was initially presented as a deliberate tease.

MrBeast is giving away $1 million during Super Bowl LX

In a recent Instagram post on February 2nd, MrBeast playfully asked for help, captioning it with a plea for support. The video accompanying the post is a whirlwind of activity, featuring everything imaginable – a basketball game, a boxing match, cows, jugglers, someone in a bear costume, and much more!

Right in the middle of everything, MrBeast is holding signs offering to help someone win $1 million at the Big Game.

At the end of the video, he displays one last sign covered in text. Here’s the full message, in case you’d like to read it all:

I feel stuck and terrified, struggling to figure out where I am. I’m desperately hoping someone will hear me. I can’t see a way out, and the sounds around me are deceiving. I’m not even sure if this message will reach anyone. It hurts to breathe, and my anxiety is overwhelming. Everything feels unreal, but I keep trying to speak.

It’s completely dark and there’s no way to tell how much time has passed. My head is pounding, and I can’t focus. I’m incredibly anxious and starting to lose control, just repeating things under my breath. I’m desperate for help.

A sudden, unsettling feeling of dread. Unseen footsteps echo, followed by an oppressive silence. It’s frightening – the space feels like it’s shrinking, the air getting harder to breathe. A scratching sound pierces the quiet, and I struggle to concentrate, knowing that even the smallest detail could be important. I’m filled with desperation.

“Take this seriously. Observe closely. What you’re reading. All of it. Seems urgent. Tense. Enough.

“You’re still here. Obviously reading. Unaware, right?”

Time passed quickly, which is strange considering the circumstances. Perhaps a small smile is appropriate. This is how it ends. Any laughter feels well-deserved. It’s funny, actually. Let’s hold onto that feeling for a moment.

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A post shared by MrBeast (@mrbeast)

It’s natural to try and create an acronym from something like this – it’s tempting to jam in a bunch of capital letters! But MrBeast had already considered that, and the acronym itself is actually a joke.

“THIS MEANS NOTHING I JUST WANTED TO WASTE YOUR TIME LOL,” is what the first capital of every sentence spells out.

Okay, so right now we’re pretty much in the dark. We don’t know how this million dollars is going to be given away, or even when during the Super Bowl we need to be watching for it. But honestly, my gut tells me all those little things happening in the background – those ‘distractions’ – are probably important clues. I’m definitely going to be paying super close attention to everything!

We’ll provide updates throughout the Super Bowl this Sunday, February 8th, as the New England Patriots play against the Seattle Seahawks.

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2026-02-04 05:19