New Crunchyroll Data Report Reveals Anime’s ‘Pop Culture Chokehold’ on Gen Z & Millennial Fans
In a recent international survey by the National Research Group (NRG), it was found that even individuals who are not avid anime followers may still recognize its name. The objective of this study was to measure the societal and psychological influence of anime. A total of 29,000 participants aged between 13-54 from various countries such as the U.S., UK, Brazil, France, Germany, India, and Mexico were surveyed by a leading global insights and strategy firm. The findings revealed that both millennials and Generation Z have employed anime in shaping their personal identities.