Nescafé is selling a whole keg of Espresso for the FIFA World Cup

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Nescafé is challenging Dunkin’ with a new, large-format espresso keg, aiming to compete directly with their offerings.

I’m so excited for the 2026 World Cup! It’s going to be amazing having the tournament hosted by Canada, Mexico, and the US – I can’t wait for it to start in June!

With the major tournament underway, many brands are offering special products, and Nescafé is joining in with a new Espresso blend designed to help you stay awake and watch every game.

Nescafé used football stars Landon Donovan and Luis García in a campaign called ‘The Third Half’ to help advertise their kegs.

Nescafé’s Espresso keg contains 20 servings

Kegs will be available for purchase three times: May 15th, May 21st, and June 11th, all at 2:00 PM Eastern Time.

The kegs are rather affordable too, coming in at $10.

Every Nescafé Espresso Keg comes with a 10-ounce bottle of Black Espresso Concentrate, a 10-ounce bottle of Sweet Vanilla flavoring, and a recipe card showing you how to make the ideal drink.

The company says it decided to release the keg, because coffee is a popular choice for fans.

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With coffee already a staple for most soccer fans, Nescafé—as the world’s leading coffee brand—is excited to join the action and cater to those who love both coffee and the sport, according to Marketing Director Rob Marsh.

Just like a great chat, these moments often happen over a drink – that’s why our coffee, and especially our Nescafé Espresso Keg, are perfect for keeping the conversation going. We’re all about working together!

The company’s survey found that a large majority – 83% – of fans discuss the game with others after it ends.

Just as Dunkin’ rolled out its popular 48-ounce coffee buckets across the country, they’ve also released a keg-sized version, ensuring coffee lovers have plenty to drink all summer long.

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2026-05-14 23:18