Developers in Japan are embracing artificial intelligence (AI) at an accelerating rate, as shown in a recent survey by the team behind the Tokyo Game Show. The survey findings reveal that more than 50% of Japanese video game developers are now using AI as part of their game creation process.
Automaton recently published the findings of the 2025 CESA Video Game Industry Report. The report revealed that over half – 51% – of Japanese game developers are now incorporating AI into their game creation process. The survey, which included responses from 54 companies such as Sega, Capcom, and Level-5, was conducted between June and July of this year. The majority of these companies are utilizing AI for tasks like generating visual elements, crafting stories and text, and providing programming assistance. Interestingly, some developers are even leveraging AI to build their own internal game engines.
This aligns with what’s happening around the world. Most game developers globally are using AI systems to create games, even though there are continuing concerns from workers.
Sony has shared its views on AI, emphasizing that it should enhance creativity rather than take its place. Shigeru Miyamoto, a key figure at Nintendo, has stated that the company won’t quickly adopt AI just because other developers are doing so. Doug Bowser, the outgoing president of Nintendo of America, acknowledges that AI will likely be used in game development, but he also highlights how important it is to keep a “human touch” throughout the process.
As a gamer, I’ve been hearing a lot about AI, and it turns out Activision-one of the biggest game companies around-is already using it while they’re making games. But they’re saying the same thing as Nintendo’s Bowser – that everything is still “human-created and touched,” especially when it comes to the really creative stuff in their games. It’s good to know artists and designers are still at the heart of things, even with all this new tech!
The effort by video game voice actors to secure protections against artificial intelligence sparked the year-long SAG-AFTRA strike, which concluded in June. Even with the new agreement, voiceover artists are still worried about being replaced by AI-created voice copies in both animated content and video game development.
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2025-09-29 15:09