Oh, the FIFA World Cup 2026! It’s kicking off on June 11, and not just on the fields of the United States, Canada, and Mexico, but also in the stock market! BeInCrypto’s geniuses (or should I say, “goal-getters”?) have identified three sports stocks that are about to score big. Get ready to laugh all the way to the bank!
With a 48-team format, this World Cup is like a buffet of opportunities: 20-30% jersey spikes (that’s a lot of sweaty shirts!), $3.3 billion in US sportsbook handle (gamblers, unite!), and a whopping 340-hour broadcast slate (enough to make your couch permanently indented). Each of these stocks is like a star player, ready to dribble past the competition and score a commercial goal!
Nike (NYSE: NKE) – The Swoosh That Rules Them All
Nike, the king of sports-adjacent fashion (or as I like to call it, “sweat-chic”), is leading the pack. They’re not just sponsoring a team or two-oh no! They’ve got roughly a dozen national teams decked out in their gear. That’s right, the United States, Canada, Brazil, England, France, and the Netherlands are all rocking the swoosh. And let’s not forget their Aero-FIT cooling technology, because who doesn’t want to look cool while sweating buckets in the summer of 2026?
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Bernstein analyst Aneesha Sherman is so bullish on Nike, she’s practically doing cartwheels. She’s slapping an $80 price target on it, which is like a 73.80% upside. That’s more than just a hat trick-it’s a full-on goal fest!
The real kicker? Jersey sales. World Cup events are like Black Friday for national team jerseys, with sales spiking 20% to 30%. Nike’s got the co-hosts and some of the biggest teams in their pocket, so they’re basically printing money. Or should I say, “swooshing” it?
NKE shares have been on a rollercoaster, peaking at $68 in February and then taking a nosedive to $41 in May. But hey, they bounced back to $44 on May 21, up 4.17%. Volume hit 27.06 million shares-that’s more action than a penalty shootout! And they crossed above the 20-day EMA, which is like finally scoring after 90 minutes of missed shots.
But beware! If $41 doesn’t hold, it’s like missing the penalty kick in the final. The first hurdle is $47, the 0.236 Fibonacci level. If they reclaim that, it’s smooth sailing to $58, then $62, with $68 as the ultimate stretch goal. But if they drop below $41? Well, let’s just say the bullish thesis will be sitting on the bench.
DraftKings (NASDAQ: DKNG) – The Gambler’s Paradise
DraftKings is the pure-play sports stock that’s about to hit the jackpot. They’re the biggest online sportsbook in the US, and with the World Cup coming, they’re like a kid in a candy store-except the candy is money, and lots of it. Deutsche Bank is predicting $1.1 billion in incremental handle for DraftKings. That’s right, $1.1 billion! And with 135 million Americans having legal access to online sportsbooks, the total US handle could hit $3.3 billion. Cha-ching!
DKNG shares are sitting at $25 on May 21, down 2.08%. But don’t let that fool you-the daily chart is showing an inverse head-and-shoulders pattern. That’s like a player faking out the goalie and scoring the winning goal. The neckline is at $27, and if they close above that, it’s a 30% upside to $35. That’s more than just a hat trick-it’s a full-on goal fest!
Chaikin Money Flow (CMF) is climbing toward zero, which means money is flowing in like fans into a stadium. Rising CMF as the price approaches the neckline? That’s accumulation, baby! But if they drop below $23, the pattern weakens. And if they break under $20? Well, let’s just say the inverse head-and-shoulders setup will be sitting on the bench.
Fox Corporation (NASDAQ: FOXA) – The Broadcast Kings
Fox Corporation is the sports-adjacent stock that’s about to shine brighter than a World Cup trophy. Sure, Fox News drives 40% of their revenue, but let’s focus on the good stuff: they’ve got exclusive US English-language broadcast rights for the entire tournament. Fox Sports is airing 70 matches on the FOX network-that’s more than double the 2022 count! Plus, 34 matches on FS1, for a total of 340 hours of programming. That’s enough to make your remote control beg for mercy.
And let’s not forget Tubi, the Fox-owned free streamer with 100 million monthly users. They’re simulcasting the opening ceremony in 4K. No subscription needed! It’s like Christmas came early for soccer fans.
Tubi has launched the new 2026 FIFA World Cup FOX Hub that includes live matches, highlights, and original shows – and fans won’t need a subscription to watch.
– FOX 13 Tampa Bay (@FOX13News) May 19, 2026
FOXA shares are hanging around $64 on May 21, down 0.65%. They’re trading in a parallel channel from their late-February low at $53. The recent swing high tagged $68 before taking a breather. The 20-day EMA is at $64.19, acting like a safety net. A clean close above that confirms the bullish channel structure. It’s like scoring a goal in the 90th minute!
FOXA needs to hold $64, where the 0.236 Fibonacci level meets the 20-day EMA. If they do, it’s smooth sailing to $68, with $73 in view. But if they drop below $64, the $62 Fib support comes into play. Lose $62, and it’s like breaking the offside trap-$60 and $58 are exposed. So, let’s hope they keep their eye on the ball!
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2026-05-21 18:36