Conor McGregor launches MAC Energy drink that’s “unlike any other”

by

Conor McGregor is expanding his business ventures with a new energy drink.

UFC fighter Conor McGregor announced the launch of his new energy drink, MAC Energy, on April 28th. He’s entering the competitive, multi-billion dollar energy drink market with this venture, which he unveiled at the Beverage Forum in California.

This launch signals Conor McGregor’s return to the drinks industry, following his previous success with Proper No. Twelve Whiskey, which he initially created and later sold to Proximo Spirits.

McGregor unveils MAC Energy with ketone formula

Conor McGregor announced on X that he’s launched a new energy drink company. He claims this drink is unique because it’s the only one containing 5 grams of BHB, a type of ketone known for boosting energy. He’s also obtained a patent for this specific ketone inclusion.

I’m excited to announce my new business! I’ve created an energy drink for the $90 billion energy drink market, but it’s different from everything else out there. This is the only energy drink containing 5 grams of BHB, a special type of ketone known for providing energy. (You can search ‘BHB’ online to learn more.) I’m also working with this ketone directly…

— Conor McGregor (@TheNotoriousMMA) April 28, 2026

MAC Energy drinks get their boost from a blend of natural ingredients. Each can contains 200mg of caffeine, 250mg of Cognizin to help with focus, and active ketones to support sustained energy.

The brand will officially launch on July 12th, offering a variety of flavors like Forbidden Green Apple, Proper Punch, and Orange Creamsicle.

At The Beverage Forum yesterday, Conor McGregor introduced MAC Energy, his new line of energy drinks. Each can contains 200mg of natural caffeine, 250mg of Cognizin, and 2 grams of GoBHB ketones, all designed to boost energy at the cellular level. MAC Energy is set to hit the market on July 12th.

— CPG WIRE (@cpgwire) April 29, 2026

The drink is advertised in a video as a healthy energy source that provides long-lasting focus, unlike many drinks that cause quick bursts of energy followed by a slump. It promises consistent performance and clear thinking, all without any added sugar.

Conor McGregor is entering the competitive energy drink market with his new brand, MAC Energy. He’s promoting it as a healthier option designed to boost performance and provide reliable energy levels.

Conor McGregor is the newest athlete to launch an energy drink, following in the footsteps of Logan Paul and KSI, who created Prime, and Lionel Messi with his drink, Mas+.

Read More

2026-04-29 22:49