Baskin-Robbins joins Dubai Chocolate trend but it won’t last long

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Baskin-Robbins is jumping on the popular Dubai chocolate trend with a new line of ice cream flavors. Beginning November 1st, they’ll be releasing the limited-edition Dubai Chocolate Collection, inspired by the viral chocolate bar, and offering it across the country.

The Dubai chocolate bar became an internet sensation in 2024, thanks to TikTok. This handmade treat, already well-loved in Dubai cafes, has a shiny chocolate exterior and is filled with delicious creams like pistachio, hazelnut, or Nutella. Videos of its satisfying, slow crack as people break into it went viral, inspiring countless recreations online.

This trend quickly caught on, and bakeries and sweet shops globally began making their own versions, frequently incorporating pistachio and gold decorations to capture the elegant look of the Middle East.

With the new Dubai Chocolate Collection, Baskin-Robbins aims to recreate the delicious look and taste of a popular, trendy dessert. The collection features key ingredients like pistachio, chocolate, and kadayif to deliver a rich and satisfying experience.

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Baskin-Robbins Dubai Chocolate Collection

  • Pistachio Chocolate Bar Ice Cream – Pistachio and chocolate flavored ice creams mixed with pistachio pieces and chocolate crunch swirls
  • Dubai Chocolate Shake – A milkshake made with the hero flavor, topped with whipped cream, pistachio sauce, and crispy kadayif
  • Dubai Chocolate Sundae – Three scoops layered with hot fudge, pistachio sauce, whipped cream, fudge drizzle, and kadayif

Baskin-Robbins is launching a new collection just in time for Thanksgiving and is also bringing back its popular Turkey Cake. Rewards members can enjoy a $5 discount on the cake from November 1st to 16th.

The recent viral ‘Dubai chocolate’ trend quickly caused a significant worldwide shortage of pistachios, its key ingredient.

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2025-10-31 17:18