It’s become increasingly clear that video game developers are embracing artificial intelligence to assist in game creation. AI is already being used to build parts of new games, and it’s likely we’ll soon see entire games created by AI.
Like Microsoft and Electronic Arts, Krafton is making a big investment in artificial intelligence. The South Korean gaming company, known for titles like PUBG, The Callisto Protocol, inZOI, and Subnautica 2, recently announced its plans for the future. This includes a major internal restructuring focused on prioritizing AI development – a shift they’re calling an “AI First transformation.” They also recently acquired Tango Gameworks, the studio behind Hi-Fi Rush.
Krafton CEO Kim Chang-han announced the company’s strong focus on Agentic AI, a technology designed to automate tasks with minimal human intervention. While this might sound like job replacements, the goal is actually to help employees solve problems, broaden their responsibilities, and tackle more creative work.
According to Kim Chang-han, Krafton will focus on artificial intelligence to create new opportunities for its team, improve games for players, and become a leader in AI technology within the gaming world.
This plan will help the South Korean company increase its profits by encouraging the use of artificial intelligence, reorganizing its structure – including automating HR tasks – and promoting new ideas.
Krafton is making a significant investment in artificial intelligence. They plan to spend approximately 100 billion won to create a powerful system that will accelerate the development of AI technology for games and improve their AI research.
In addition to other initiatives, Krafton intends to invest 30 billion won each year, beginning in 2026, to help its employees learn and utilize AI tools in their jobs. While the company currently doesn’t plan to replace workers with AI, these developments may raise concerns about potential future job cuts.
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2025-10-24 12:32