Okay, so Kellanova is dropping some seriously wild new snacks – and as a gamer, I’m here for it! They’re doing limited-edition flavors, and the biggest one is a Cheez-It that tastes like a chili cheese dog. Apparently, it’s all part of a deal they made with the US Soccer Federation, which is… interesting, but hey, chili cheese dog Cheez-Its? I’m in!
Just in time for a summer full of soccer, a new collection of six products will be available across the country starting in May. These products are designed to enhance the experience of watching and sharing the sport with friends, whether at home or at events.
These snacks are from various brands owned by Kellanova, which is now part of Mars Snacking. This is the first big launch resulting from their new partnership.
Chili cheese dog Cheez-Its headline soccer snack lineup
The new Cheez-It Chili Cheese Dog flavor is driving sales, offering a unique combination of chili, cheese, and hot dog seasoning in every bite.
The full limited-edition lineup includes:
- Cheez-It Chili Cheese Dog
- Cheez-It Original Flags & Stars
- Pringles Spicy Loaded Nachos
- Pop-Tarts Star-Spangled Blueberry
- Rice Krispies Treats Red White & Blue Sprinkles
- Town House Star Spangled Original Crackers
Kellanova says its products are designed to celebrate the U.S. soccer team, featuring team-themed packaging and shapes for both sweet and savory snacks.
The Cheez-It Chili Cheese Dog cracker is the most unique flavor in the Cheez-It range, bringing together the tastes of chili, cheese, and a hot dog in the brand’s signature baked cracker format.
Beyond that, the whole line really embraces a patriotic vibe! They’ve got fun stuff like star-shaped crackers, and pastries in red, white, and blue – super festive! Plus, they even have jalapeño nacho chips, which I’m definitely trying. It’s all about those classic, familiar tastes!
Starting in May, all six products will be available at stores across the country. Some locations will also feature special soccer displays for a limited time.
Lay’s is planning to launch 40 different flavors inspired by the 2026 World Cup, with three of those flavors being released in the United States.
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2026-04-28 23:49