Disney recently showcased its plans for Marvel, Star Wars, Pixar, and its other major studios for 2025. At a consumer product event in Shanghai, Disney highlighted its popular brands, specifically for the Chinese market, bringing all of its studios together in one large conference.
The biggest news from the event was a possible first glimpse of Doctor Doom in the upcoming *Avengers: Doomsday* movie, revealed through a spectacular holographic presentation. But that wasn’t all – Disney showcased a lot of exciting content from across all of its studios.
At the Consumer Product Showcase, guests saw a new Disney banner featuring characters from across the company, like Mickey, Buzz Lightyear, and the Mandalorian. Disney is positioning these characters as the main representatives for their brands in 2025.
The 6 Main Mascots Under the Disney Umbrella
Disney – Mickey Mouse
A Disney display wouldn’t be complete without Mickey Mouse, the character who helped launch the studio’s success. He was prominently featured on a banner at the Disney China Consumer Product Showcase, representing the Disney brand. For the event, Mickey sported a fresh, casual look with relaxed clothing, sunglasses, and white sneakers.
Though Mickey Mouse may not be as prominent in recent films, he remains a central figure at Disney, and will likely stay that way as long as the company exists.
Walt Disney Animation Studios – Judy Hopps
Although Mickey Mouse is the main face of Disney in 2025, Judy Hopps from *Zootopia* is representing Disney’s animation studio this year. She appeared on event materials as a way to get fans excited about the upcoming *Zootopia 2*.
Judy Hopps, the main character from the *Zootopia* movies (voiced by Ginnifer Goodwin), is now a major star for Disney animation. The first *Zootopia* film earned over $1 billion, and the new sequel, coming to theaters on November 26th, is expected to be just as successful.
Pixar – Buzz Lightyear
Despite first appearing over 25 years ago, Tim Allen’s portrayal of Buzz Lightyear remains one of Pixar’s most recognizable and dependable characters, naturally making him the studio’s unofficial mascot.
The adventurous rescue ranger has been a key character in four of Pixar’s most popular films and will be back in Toy Story 5 next year, hitting theaters on June 19, 2026. The movie will focus on the toys as they navigate a world with new technology, such as tablets and smartphones.
Marvel – Spider-Man
At the Shanghai showcase, Marvel highlighted Spider-Man as the face of the entire brand, encompassing everything from TV shows and movies to comics and video games. Spider-Man has been Marvel’s most popular character for decades, and with a new film coming out, showcasing him as one of Disney’s key characters makes perfect sense.
After a few years without a new Spider-Man movie, Tom Holland will return as the web-slinging hero in *Spider-Man: Brand New Day*, which is scheduled to be released on July 31, 2026.
Marvel Studios – Doctor Doom
At a recent Disney China event, Robert Downey Jr.’s Doctor Doom was chosen as the official mascot for Marvel Studios and the Marvel Cinematic Universe in 2025. Doctor Doom even received a special holographic presentation, a spotlight Spider-Man didn’t get.
As a lifelong Marvel fan, I’m incredibly excited about Doctor Doom finally joining the MCU! It’s happening in next year’s *Avengers: Doomsday*, and from what I’ve heard, it’s going to be a huge, universe-spanning battle with heroes from all corners of the Marvel Multiverse. It sounds like the comic book event we’ve all been waiting for.
Star Wars – Mandalorian and Grogu
I was so excited to see Lucasfilm and Star Wars represented at the Disney China Consumer Product Showcase! Seeing The Mandalorian and little Grogu there just made my day – they’re such an iconic duo, and it was amazing to see them featured!
For the past five years, these popular Star Wars characters have been a hit on Disney+. Now, they’re heading to the big screen in *The Mandalorian & Grogu* next May, marking Star Wars’ first theatrical release in almost seven years.
See the full Disney China Consumer Product Showcase banner below:
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2025-09-15 18:35