Okay, so this is wild! A South Korean court actually sided with a virtual K-Pop group in a lawsuit! Apparently, someone was criticizing how they *looked* online, and the group sued him. And they *won*! It’s just so strange and fascinating to me that a virtual band can even *have* legal rights like this, but here we are!
Plave is a K-Pop boy band with a unique twist – the five members, Yejun, Noah, Bamby, Eunho, and Hamin, are all virtual.
Similar to VTubers, these performers use highly designed virtual avatars instead of appearing on screen themselves, and they rely on motion capture to record their movements and dances.
The group Plave launched their career in 2023 with the release of their first single album, ‘Asterum.’ Their name is a blend of the English word ‘play’ and the French word for ‘dream,’ ‘Rêve.’
Okay, so nobody actually knows who *is* behind these virtual idols – their real identities are a total mystery. But honestly, it doesn’t even matter! They’ve become huge, with fans all over the world, and they’re racking up awards. They even won at the Seoul Music Awards and scored Song of the Year at the 2024 MAMA Awards, which is insane!
K-Pop and virtual YouTubers (VTubers) are becoming increasingly popular around the world, but they don’t appeal to everyone. This became clear in a recent incident involving a South Korean man that’s now going viral on social media.
South Korean man sued for calling virtual K-Pop band ugly
In 2024, Vlast, the agency representing Plave, sued an individual for critical comments made on X (formerly Twitter) about the band’s virtual performances.
According to the Korea Times, he suggested that the actual members of the band might not be conventionally attractive, implying they have a very ordinary appearance common among Korean men.
Upset by this, Vlast filed a lawsuit, asking the man to pay each member of Plave 6.5 million won for the emotional harm he caused.
Although the man claimed he was only criticizing the characters in the game, not the players themselves, the courts didn’t accept his explanation. They did, however, reduce the amount of money he had to pay, ultimately awarding each member of the group 100,000 won after considering how harmful his comments were.
According to the BBC, the court explained that in the metaverse, avatars are much more than just digital pictures. They’re how people express themselves, show who they are, and connect with others.
I’m following the Vlast case closely, and it’s interesting to see them still fighting the court’s decision on damages. They really believe this case is important, and could set a big example for how virtual idol groups are treated legally in the future. It’s a pretty crucial moment for the whole virtual idol world, honestly.
This isn’t the first time a virtual avatar has captured the internet’s attention. Just last month, a company that creates VTubers (virtual YouTubers) made headlines – and sparked a lot of discussion – with a unique service: renting out virtual grandmothers to offer advice to younger people.
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2025-09-24 20:49