Ubisoft Defends Microtransactions, Saying They Pay For Assassin’s Creed Updates

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It’s now common for video games to include microtransactions, though many players still dislike them. These small purchases usually involve cosmetic items or downloadable content (DLC), offered both before and after a game’s release as optional extras. For example, Assassin’s Creed Shadows sells cosmetic items, and a director on the game, Simon Lemay-Comtois, recently explained that these purchases have been crucial for supporting the game financially after launch.

Despite the criticism, microtransactions allow us to continue developing content like the Isu storylines, quests, and parkour improvements,” explained Lemay-Comtois. He pointed out that optional paid content is now standard practice for most major games. Like Call of Duty with its character skins, or Street Fighter 6 with its new playable characters, Assassin’s Creed offers additional content for purchase, and this is increasingly common across the industry.

Assassin’s Creed Shadows has been consistently updated with free content since its release. The latest update is a big one, adding a crossover with the popular anime Attack on Titan, a new quest called The Puzzlement, and ‘Corrupted Castles’ which introduces even more gameplay variety – all available at no extra cost.

Assassin’s Creed performed better than expected for Ubisoft this past quarter, and their agreement with Tencent for a $1.2 billion investment in their new Vantage Studios is nearly finalized. Ubisoft will share more about a new development structure, featuring ‘Creative Houses’ focused on major game series, in January 2026.

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2025-11-26 18:09