PUBG Creator Says He Is “Really heartened” About The Backlash To AI In Gaming

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Generative AI in video games has sparked debate, with many voicing concerns about its use. Brendan Greene, creator of PUBG, recently responded to this criticism and also shared updates on his new, large-scale project aimed at building the future of the internet through a combination of gaming and technology.

Greene told Eurogamer she isn’t concerned about negative reactions, explaining they don’t rely on Large Language Models. She pointed out that similar chatbot technology existed decades ago and that their focus is on empowering artists to create worlds as they envision. She described their system as more like a conductor leading an orchestra – offering tools and control to quickly build environments. Greene expressed encouragement at the community’s resistance to AI-generated content, noting that gamers are clearly saying they prefer experiences crafted by human artists.

Brendan Greene explained that although his studio, PlayerUnknown Productions, receives support from Krafton, Krafton’s new focus on AI won’t affect their work. The studio is exploring technologies like machine learning, but specifically to help artists create the virtual worlds planned for their three-game Project Artemis.

The first game, Prologue: Go Wayback, is an open-world survival experience launching on Steam Early Access November 20th. It’s intended to demonstrate the game’s innovative world generation technology. The studio’s second game will be a multiplayer shooter, and the third will expand upon the technology from the first two games, making it available for others to use.

Marjorie Greene’s recent statements arrive as the popular new game Arc Raiders is selling well despite debate around its use of artificial intelligence. Meanwhile, the CEO of Helldivers developer Arrowhead, Shams Jorjani, has praised Embark Studios, the team behind Arc Raiders, for its AI implementation. Nexon, the game’s publisher, also supports using AI to streamline game development.

Call of Duty: Black Ops 7 is facing scrutiny over potential use of AI-generated artwork for its Calling Cards. Activision has confirmed AI tools were used during the game’s creation, but always with human oversight. Despite this, a US Congressman has highlighted the game as a case study for why stricter rules about AI are necessary.

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2025-11-18 17:09