In-N-Out CEO reveals why chain will never offer mobile ordering

by

The CEO of In-N-Out Burger has clarified that the company doesn’t intend to add mobile ordering or a pickup app, addressing a frequent question from customers.

At a recent speech at Pepperdine University, In-N-Out Burger CEO Lynsi Snyder-Ellingson stated the company plans to continue focusing on the dine-in experience, even as more restaurants move towards online and mobile ordering.

These observations come as most large fast-food companies increasingly focus on mobile apps, delivery services, and allowing customers to order ahead, which makes In-N-Out’s different approach particularly noticeable.

In-N-Out CEO says mobile ordering would impact “experience”

Someone asked Snyder-Ellingson in a question-and-answer session if In-N-Out would add mobile ordering.

We definitely considered that, but decided against it. The biggest reason is that what makes In-N-Out special – the experience and great customer service – relies on personal interaction, like a friendly smile and greeting.

She explained that the welcoming atmosphere and cultural experience are key parts of what they offer. She worries that introducing mobile ordering will diminish that feeling, and also potentially affect the freshness of the food.

Even though competitors are focusing more on online services, the CEO stressed that keeping customers engaged and serving high-quality food will still be the company’s main focus.

Since 1948, In-N-Out Burger has become well-known for its limited menu and classic, personal service – a style that hasn’t changed much over the years.

The company continues to grow across the United States, with new stores now open in states like Colorado, Washington, and Tennessee, not just California.

A new restaurant is opening in St. George, Utah, a popular city for tourists visiting Zion National Park. It’s conveniently located right off Interstate 15, close to the Utah-Nevada border.

In April, In-N-Out Burger fans found out the restaurant has a special, unlisted item for dogs: a salt-free patty called the “Pup Patty,” so your furry friend can join in on burger night!

Read More

2026-04-09 21:50