Avengers: Doomsday Proves a Problematic Trend for American Blockbusters

The movie industry and cinemas have faced significant challenges in recent years. After a period of strong growth before the COVID-19 pandemic, things haven’t recovered. While high ticket and concession prices are part of the issue, a major problem is that film studios haven’t adjusted well to the changing landscape. Production and marketing costs have increased dramatically, with films like Avengers: Doomsday being prime examples of this issue.








