For a limited time, Red Lobster is once again offering its popular Endless Shrimp deal. This comes after the company went through changes and is now prioritizing what customers want.
Red Lobster is bringing back its popular Endless Shrimp offer after a difficult year. The company filed for bankruptcy in 2024 due to increasing expenses and other business problems. While Endless Shrimp initially attracted many customers, it ultimately hurt the restaurant’s profits when it became a regular menu item.
The seafood chain is bringing back its popular promotion on April 20th. This time, it’s being offered for a limited time only, based on how much customers want it and the excitement it generates on social media.
The positive results arrive as the company works to regain its footing with new leaders. These leaders are focusing on a more sustainable promotional strategy, moving away from past approaches that were hard to maintain over time.
Endless Shrimp returns with new item and fan favorites
Red Lobster’s popular Endless Shrimp is back, and this year it features five different flavors – including some classic favorites and a brand new option based on what’s currently trending in food.
The full lineup includes:
- New Marry Me Shrimp
- Shrimp Linguini Alfredo
- Walt’s Favorite Shrimp
- Garlic Shrimp Scampi
- Parrot Isle Coconut Shrimp
The new Marry Me Shrimp is inspired by the popular “Marry Me” recipe going around online. It features shrimp cooked in a creamy tomato sauce and finished with flavorful garlic and herbs.
This offer is valid for dine-in customers at select restaurants and comes with a complimentary side dish with each meal.
Red Lobster brought back its popular promotion because customers repeatedly asked for it, according to CEO Damola Adamolekun.
According to Adamolekun, the return of Endless Shrimp is all about prioritizing what our customers want. He explained that it’s been a popular Red Lobster tradition for two decades, and guests have consistently requested its return.
He explained that the new launch aims to satisfy fans while also creating a more reliable business plan, addressing difficulties encountered with past promotional efforts.
Endless Shrimp is back for a limited time, but we don’t know exactly when it will end.
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2026-04-20 22:48