Costco hot dog themed bourbon appears in-store & everyone wants a bottle

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A bottle of bourbon featuring a popular internet meme is getting attention after being spotted at Costco.

Reddit users are sharing photos of a unique bourbon bottle found at a Costco in Washington, DC. The Rare Character single-barrel bourbon features a label playfully referencing the famous $1.50 Costco hot dog and the phrase “I got that dog in me.” The bottle is priced at $85.99, and each customer is limited to buying only one.

This phrase has become incredibly popular online and in sports, quickly becoming a familiar trend. This helps the bottle grab attention on store shelves, setting it apart from more conventional liquor brands.

Rare Character posted a video to their Instagram Stories featuring another creator discussing the hot dog-flavored bourbon.

“I got that dog in me” Bourbon goes viral after Costco sighting

The post became popular quickly, and people wondered if the bottle shown was genuine or just a joke. The person who originally posted it then confirmed it was, in fact, real.

Seriously, when I saw this, my first thought was ‘I’d buy that!’ It seemed too good to be true, like some kind of joke, but apparently it’s real! I’d grab one immediately, no question.

Many people were intrigued by the new product, and several said they’d buy it immediately if they saw it in stores – even if they don’t usually drink bourbon.

Rare Character Bourbon @ Washington DC Costco
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u/creekmeat in
Costco

So, I finally opened the bottle and did a proper tasting. Honestly, it was really good! I got a lot of oak and this sweet, marshmallowy flavor, and maybe a hint of spice – I was thinking cardamom or cinnamon. There was also a subtle leather smell when I first opened it, and the taste just lingered for a long time after each sip.

A lot of people chimed in saying this bottle packs a punch with its high proof, and some even compared the taste to other bourbons I already know and like. What really got my attention though, was everyone mentioning how fast these limited editions fly off the shelves at Costco – gotta be quick if you want one!

People on the forum say the DC store is a great place to find popular bottles at the regular price. Highly sought-after items sell out very quickly – often in just a few minutes. The person who started the discussion said there were only about 15 bottles left when they made their purchase.

In March, Costco’s CEO, Ron Vachris, participated in a popular online trend by filming himself eating the company’s famous hot dog and pledged to keep its price at the current $1.50.

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2026-03-30 17:50