Pop Mart and Sanrio are joining forces to create a new line of collectible figures! The collection combines Pop Mart’s Labubu character with some of Sanrio’s most popular faces, and will be available online in the US starting March 12th.
This exciting partnership combines the playful character Labubu from Pop Mart’s The Monsters with beloved Sanrio characters like Hello Kitty, My Melody, Kuromi, Pochacco, and Cinnamoroll.
This new collection features surprise pendants sold in blind boxes, along with a larger collectible doll. It continues the collaboration between Pop Mart and a popular Japanese lifestyle brand.
Pop Mart reveals Labubu x Sanrio crossover collectibles
The collection features adorable vinyl plush pendants priced at $39.99, combining Labubu with classic Sanrio characters. This crossover series includes six unique designs, plus a hidden seventh figure to collect.
These collectibles are made to be attached to bags as charms. Each charm features unique Sanrio characters and showcases different personality combinations.
Pop Mart is launching a new collectible doll: the Labubu x Hello Kitty Vinyl Plush. It costs $149.99 and features Labubu wearing overalls in red and blue, reminiscent of Hello Kitty. The doll also comes with a cute embroidered sleep mask and a Hello Kitty-shaped pillow.
Pop Mart says this doll is a special collaboration celebrating Labubu’s 10th anniversary, combining its design with the classic look of Hello Kitty.
I’m so excited! The Labubu x Sanrio Characters collection is dropping online in the US on March 12th at 10 PM Eastern Time. If you miss the online drop, don’t worry – they’ll be available in Pop Mart stores across the country starting in April!
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2026-03-06 19:48