Okay, so McDonald’s dropped this new burger, the Big Arch, and it’s blown up! Their CEO put out a video of him trying it, and it went totally viral. Now, all the other fast food places are reacting – it’s like everyone’s gotta have their say about it now!
A recent video shows McDonald’s CEO Chris Kempczinski trying the new Big Arch burger. He described it as “delicious” and commented on its size before taking a small bite. The video went viral online, with many people noticing and commenting on how tiny his first bite was.
After that, other fast food companies started sharing their own videos and jokes online, creating a wider conversation and playful exchange between these brands on social media.
McDonald’s quickly addressed the buzz around the video, coinciding with the release of the Big Arch. They shared a picture of the burger online with the simple message: “Try our new burger!”
take a bite of our new product
— McDonald’s (@McDonalds) March 3, 2026
Rival chains respond to McDonald’s Big Arch video
Other fast food chains also joined the conversation following the viral video.
Burger King CEO Tom Curtis kicked off the trend by sharing a video on Instagram of himself enjoying a Whopper, with the caption, “Just revisiting a classic.”
View this post on InstagramA post shared by Burger King (@burgerking)
A&W Canada quickly responded with a funny parody video. Their CEO, Allen Lulu, filmed himself doing a taste test, just like the Burger King CEO, but with an A&W Teen Burger, fries, and a drink. He followed a prepared script as he tasted the food.
“Hi, I’m Alan from A&W, and this is the Teen Burger,” Lulu announces. “We really love this burger – most people just call it a burger!”
The video shows Lulu going on about each ingredient. He explained, “It’s got a special bread – some might call it a bun – but the real highlight is the filling. We’re talking lettuce, which is green, and pickles that give it a tangy flavor. And of course, the famous teen sauce!”
The video concludes with a direct message to McDonald’s CEO Chris: “I’d like to have lunch with you – just the two of us, and a couple of burgers.”
View this post on InstagramA post shared by A&W Canada (@awcanada)
Wendy’s president, Pete Suerken, also participated by sharing a video he filmed in the Wendy’s kitchen.
Wendy’s US President posts new video amid burger battle with McDonald’s & Burger King.
— Pop Crave (@PopCrave) March 4, 2026
The Big Arch burger debuted in the U.S. on March 3rd. It’s made with two quarter-pound beef patties, three slices of white cheddar cheese, crispy onions, lettuce, pickles, and a new special sauce, all served on a sesame and poppy seed bun.
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2026-03-04 23:19