TikTok star Keith Lee invests in restaurant after years of viral food reviews

Okay, so this is pretty cool – Keith Lee just became part owner of Brooklyn Dumpling Shop! He’s officially invested in a restaurant for the first time, and it’s a long-term deal, not just a one-off thing. I’m excited to see what he does with them!

The popular food critic, who has gained over 20 million followers online, recently invested in Brooklyn Dumpling Shop on March 3rd. The company sees this as a significant step forward as they continue to grow throughout North America.

I’m so excited! Lee is celebrating this awesome partnership with a pop-up event at the Dallas location on March 6, 2026! He’ll actually be there serving people and meeting fans – it’s going to be incredible! And get this – the first 100 people in line get free merch! I’m definitely planning to be there early.

Keith Lee makes his first restaurant investment

The brand currently has 22 stores and plans to open more across the United States and Canada. They are also expanding into packaged foods you can buy in stores and offering their products to restaurants.

Lee said the decision to invest was rooted in his connection to the brand’s food and values.

Lee explained that they’ve always felt food has the power to connect people, and that’s what initially attracted them to Brooklyn Dumpling Shop. They were impressed by its innovative approach, affordability, and commitment to delicious flavor.

Working with Brooklyn Dumpling Shop is about more than just delicious food; it’s about building a strong community and sharing a unique culture that people will love and feel good about. I’m thrilled to be involved in their growth and to help more people discover what makes them so special.

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Chairman and CEO Jeff Galletly said the partnership had been a long-time goal for the company.

We were brainstorming who we’d love to work with, and honestly, every single person on our team immediately said ‘Keith Lee!’ He’s built such a strong reputation for being real, honest, and focusing on genuinely good food, and that’s exactly what we value here. We’re super excited about the possibility of partnering with him.

Meeting Keith’s team and discovering he loved our food and wanted to invest in us felt incredible. It confirmed that we’ve built a strong brand with great products and a promising future.

As we grow throughout North America, partnering with a well-known company that can boost natural demand and truly understands what customers want in terms of taste and quality is a huge benefit. This partnership enhances our appeal to our employees, fans, franchise owners, retail partners, and investors, and will help us reach more people with our delicious food.

Brooklyn Dumpling Shop has received investment from a number of well-known figures and organizations, such as food critic Keith Lee, Kevin O’Leary from Shark Tank, developer Stephen Ross, entrepreneur Matt Higgins, the New York Yankees, and singer Patti LaBelle.

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2026-03-03 20:49