Sydney Sweeney’s Viral Underwear Stunt Made A Big Splash, But Some Internet Users Can’t Stop Roasting It

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It feels like every big celebrity has a project going on outside of acting these days – Ryan Reynolds with his gin, Tom Holland with beer, Hugh Jackman with coffee… you get the idea! Sydney Sweeney just jumped on board, and honestly, it totally fits her image. She’s launched her own lingerie line, and while a lot of people are excited about it (and the way she announced it definitely turned heads!), everyone’s also having a bit of fun with the whole thing. It’s become quite the talking point!

SYRN, the new lingerie line, officially launches today, and that means there are plenty of new sexy pictures of Sydney Sweeney in her underwear on the internet…if that’s your thing. The comments on the official announcement are full of people looking forward to making a purchase or simply…admiring Sweeney’s all-natural merchandise.

A post shared by Sydney Sweeney (@sydney_sweeney)

A photo posted by on

Okay, so everyone seems really hyped about Sydney Sweeney’s new brand, SYRN, and honestly, no one has anything against Sydney or the products themselves. But, I’ve been seeing a few funny comments online – people are playfully teasing the logo and, mostly, trying to figure out how you even say ‘SYRN’! It’s become a bit of a running joke, and people are sharing their attempts at pronunciation. Here’s what I’ve been seeing…

  • The logo for Syndey Sweeney’s lingerie line looks like it’s for a salad dressing company that launched in 2019 – @Emily_Sundberg
  • Synthetic green juice manufacturer – @Blkchn_Benzos
  • took me a while to realize it’s meant to be “siren” lmao – @SoniaBaschez
  • Agree, I was pronouncing “cern” and thought that was an odd name… – @networkthinking

To be honest, I just realized everyone was saying “Siren” when they said SYRN! I originally thought it was a strange abbreviation, maybe related to Sydney, and I was trying to guess what the rest meant. It’s funny that people thought it was pronounced like CERN, though – I might start saying it that way just for fun.

Although people are playfully reacting to Sweeney’s new brand, SYRN, the launch hasn’t been without issues. A marketing stunt involved draping underwear across the Hollywood Sign, but the Hollywood Chamber of Commerce, which owns the rights to the sign, says Sweeney’s team didn’t have permission to use it in their advertising or to climb on it.

It’s currently unknown if anyone will face penalties for this incident. Those involved could potentially be charged with crimes like vandalism or trespassing, and they might also be sued for using the Hollywood Sign without permission.

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2026-01-28 18:41