YouTube responded to concerns from creators who noticed a decrease in video views, suggesting several reasons for the drop, such as viewers using ad blockers.
YouTube responded to reports of low view counts by first checking its technology for problems. After a thorough investigation, they confirmed the systems are functioning as expected and there isn’t a widespread issue impacting creators.
The company says that views on some channels might be down for a few reasons. These include a drop-off after a video goes viral, changes related to the time of year, and increased competition.
YouTube also noted that using ad blockers or similar tools to block content can reduce the number of views your videos receive.
Ad blockers cited as a factor
According to a recent announcement, YouTube channels with many viewers who use these types of tools might experience more changes in performance when those tools are updated or change how they work with YouTube.
View counts might not be completely accurate because of ad blockers and browser extensions. Channels with many viewers who use these tools could experience more changes in their traffic, especially when those tools are updated.
This news follows a recent report from Linus Tech Tips about a drop in viewers. Linus initially thought the problem was due to YouTube’s membership feature, suggesting that exclusive member-only videos make the channel feel cluttered and are frustrating for some viewers.
YouTube responds to Restricted Mode rumors
I started noticing back in early September that a bunch of people online were saying their YouTube Restricted Mode had mysteriously switched on. It got everyone wondering if YouTube was behind it, and if it was connected to the reports of lower video view counts we were all seeing. It was pretty strange!
YouTube stated that Restricted Mode only affects a tiny percentage of daily views, its usage hasn’t increased, and it’s not responsible for any decline in viewership.
We want to be clear: we don’t use AI to automatically turn on Restricted Mode for viewers. That’s simply not how the feature is designed to work.
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2025-09-15 23:49