As a seasoned researcher with a keen interest in both technology and finance, I find this trend of institutional adoption of Bitcoin by companies intriguing. Having closely observed the cryptocurrency market since its early days, it’s fascinating to see how Bitcoin has evolved from a niche asset to a strategic tool for treasury management.


As an analyst, I’m excited to share that Rumble, a well-known online streaming and video platform, has revealed its Board of Directors’ decision to expand the company’s financial portfolio. A strategic move, this involves designating a portion of their excess funds for investment in Bitcoin.

Under our fresh approach, the firm intends to allocate funds worth up to $20 million towards Bitcoin acquisitions, making these transactions at their own judgment.

Rumble Approves Bitcoin Investment Strategy

As a researcher reporting on the matter, I can share that, following an official announcement, Rumble expressed their conviction in Bitcoin’s potential as a strategic asset. This strategic shift is anticipated to propel our platform’s growth within the realm of cryptocurrency.

According to Chris Pavlovski, the head of Rumble, the rising acceptance of Bitcoin by institutions and a pro-crypto stance from the U.S. presidency have played crucial roles in their recent decision. He further noted these factors as key contributors.

Bitcoin’s value isn’t diminished by constant money creation, making it a potential stronghold against inflation. It could be a valuable asset for our treasury. Additionally, we are eager to deepen our relationship with cryptocurrency and enhance our efforts to emerge as the premier video and cloud services platform catering to the crypto community.

Under this approach, Rumble’s team will decide when and how much Bitcoin to buy based on factors like market trends, Bitcoin’s price, and the company’s financial needs in the future. The strategy can be adjusted, paused, or ended by the team at any time, for any reason they deem necessary.

As I examine the market trends, I’ve noticed a significant jump in Rumble’s share price – approximately 12% – as per the data from Google Finance for the previous day’s trading.

Following Donald Trump’s election as president, a surge in the stock market occurred. During this time, numerous businesses decided to invest in Bitcoin. Now, our company has joined the increasing number that are integrating Bitcoin into their financial plans for the corporate treasury.

Growing Trend of Institutional Adoption

Following the green light from its board, Jiva Technologies, a company specializing in wellness and plant-based e-commerce, also decided to venture into Bitcoin investment, allocating up to $1 million. Like Rumble’s CEO, Jiva’s leader, Lorne Rapkin, emphasized the prospect of favorable regulations and rising institutional adoption as crucial elements behind this strategic move.

Over the past ten days, two corporations have taken comparable actions. Specifically, Hoth Therapeutics, a biopharmaceutical company, has earmarked up to one million dollars to invest in Bitcoin, citing its resistance to inflation as the rationale. Notably, AI company Genius Group has joined this trend by allocating ten million dollars to acquire 110 Bitcoins for their treasury holdings.

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2024-12-01 22:48