ROG Xbox Ally prices may have been leaked, and they look expensive

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Previously this summer, at the Xbox Summer Showcase event, the gaming titan unveiled a partnership with Asus to create their inaugural handheld device, the Asus ROG Xbox Ally. This might ring a bell as it was presented alongside one of the major updates to Hollow Knight: Silksong in quite some time. Since that announcement, there has been no additional information disclosed about the new device. However, a possible leak hints that its price could be on the expensive side.

Prices for the Asus ROG Xbox Ally may have been leaked, and it is looking expensive

First-person perspective: As a gaming enthusiast, I stumbled upon some exciting news while browsing 3DJuegos, a Spanish gaming website. A sneak peek of the new handheld devices on the Asus store seemed to hint at their potential prices. Since it’s coming from a Spanish source, the leaked price is in Euros, but an image shared suggests that the entry-level Asus ROG Xbox Ally will cost around 599 euros (approximately $700 USD), while the premium ROG Xbox Ally X might set you back by 899 euros (around 1,050 USD). If these prices are accurate, it places these devices among the priciest consoles available. To put things into perspective, a PS5 Pro retails for $700.

It’s important to note that these details are still unverified, as both Xbox and Asus have yet to provide any official information following the swift removal of related content. The only certainty we have is that we’ll be playing Hollow Knight: Silksong on this device sometime this year, but even the release date remains unknown. Regarding the price points, the standard 2023 ROG Ally on the Asus store is listed at $500, while the Extreme edition goes for $650. Given that this new handheld is an official Xbox device and a more recent model, it’s understandable if the prices have increased, but such a substantial hike seems questionable.

It seems that Xbox is entering the portable gaming market later than its competitors. The Nintendo Switch 2 and Steam Deck are already thriving, breaking records as the fastest-selling consoles ever, while other companies like Asus have also entered this market. Even the ROG Ally, a device by Asus, promotes Game Pass on its page and offers three months free of Game Pass Ultimate with purchase. Given that there are cheaper options available, one might wonder why someone would choose to spend an additional $200 for a portable gaming device just because it bears the Xbox logo.

One point could be that the first-party Xbox games initially playable on the portable device might seem attractive, but most (if not all) of these titles are also accessible on a PC, and thus they can be played on the ROG Ally. The number of games that may not run smoothly on the handheld seems relatively small.

Reddit became aware of the possible leak, sparking a flurry of intriguing comments. The top comment, boasting close to three thousand upvotes, humorously states “Expensive.” Other comments underscore the absurdity of the price, with some users suggesting that Xbox’s new device could be at a disadvantage in the market, expressing thoughts such as “The Nintendo Switch 2 seems quite affordable…” and “The Steam Deck is already winning without even trying.

Here’s another way of putting it:

It appears that some unintended information has been exposed, but this doesn’t necessarily mean these are the final prices for those devices. It might be a temporary placeholder figure used during website development that got inadvertently made public. The pricing could be different depending on the region, so let’s keep an eye out for official announcements from Asus and Xbox in the near future. For now, we can only speculate based on this leaked information.

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2025-07-15 03:02