TikTok’s Cannes Takeover: Tom Cruise, Short Films & Hidden Opportunities for Creators
34 creators specializing in films, invited by TikTok to attend their festival worldwide, believed they were heading to the J.W. Marriott’s festival hub for a workshop on content creation – but they got a surprise when Cruise unexpectedly appeared. In collaboration with Paramount, Cruise engaged in a 20-minute chat by the fireplace with creator Reece Feldman (@guywithamoviecamera) and afterward, spent approximately an hour conversing individually with numerous TikTok creators.