LimeWire, known for its file-sharing past, has surprisingly purchased the rights to the notorious Fyre Festival for $245,300 in an eBay auction.
The Fyre Festival, advertised in 2017 as an exclusive music event in the Bahamas, quickly became notorious for its failure. Attendees who spent a lot of money expecting luxury accommodations and gourmet food were instead faced with basic disaster relief tents, portable restrooms, and famously unappetizing cheese sandwiches.
Billy McFarland, the person who organized the event, was found guilty of fraud and received a six-year prison sentence. This solidified Fyre Festival’s reputation as a spectacular failure fueled by overblown promises.
LimeWire is relaunching Fyre Festival… sort of
In July, Billy McFarland auctioned off the rights to Fyre Festival – including its trademarks and remaining possessions – on eBay. The auction began with a starting bid of just one cent and ultimately sold for $245,300 after a week of bidding.
LimeWire announced on September 16th that it had reacquired the rights to its brand, playfully asking, “What could possibly go wrong?” in its official statement.
Even Ryan Reynolds’ marketing company, Maximum Effort, placed a bid in the auction. Afterwards, Reynolds playfully congratulated LimeWire, joking that he planned to attend their next event, but would be sure to bring his own watercolors.
🔥 Big news: LimeWire has officially acquired @fyrefestival. What could possibly go wrong? 🧵
— LimeWire (@limewire) September 16, 2025
LimeWire, the file-sharing service many used in the early 2000s, isn’t trying to repeat the disastrous Fyre Festival. It’s aiming to rebuild the Fyre brand as a broader cultural experience instead.
According to LimeWire CEO Julian Zehetmayr, the Fyre Festival became infamous as a major failure, but it’s still recognizable. They aren’t trying to recreate the festival itself, but rather revive the Fyre brand and its cultural impact. This time, they promise genuine events and a much better experience than the infamous cheese sandwiches.
According to COO Marcus Feistl, the company is determined to learn from past errors and capitalize on current trends. He believes they have a unique opportunity to demonstrate success by combining cultural understanding with effective implementation.
LimeWire is hinting at a new version of the infamous Fyre Festival, expanding beyond online content to include live events, community building, and unexpected experiences. While details are still scarce, a waitlist is now available on the festival’s website for those interested in learning more.
Currently, the Fyre Festival isn’t happening as a real event, but it’s experiencing a revival online as an interesting case study in how a brand can try to rebuild its image.
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2025-09-16 23:19