As a seasoned crypto investor with a deep interest in football and technology, I’m thrilled about Kraken’s recent partnership with Tottenham Hotspur. This alliance represents a perfect blend of two passions that resonate deeply with me: cryptocurrencies and football.


Kraken, a prominent cryptocurrency exchange, has formed a collaboration with the renowned English football club, Tottenham Hotspur.

Based on the formal declaration, the partnership has named Kraken as the cryptocurrency, web3, and official sleeve sponsor for both the men’s and women’s squads of Tottenham Hotspur, effective from the 2024/2025 football term.

Kraken Partners With Tottenham Hotspur

As a researcher studying the intersection of sports and technology, I can share that Kraken and Tottenham Hotspur hold a shared perspective on utilizing advanced technologies like blockchain to amplify fan experiences. We aim to pool our resources together to broaden football fans’ comprehension of the crypto world and pioneer innovative approaches that will fortify their bond with Tottenham.

Mayur Gupta, the CMO of Kraken, expressed: “The unwavering enthusiasm of Spurs fans and crypto enthusiasts is truly commendable. Kraken aspires to make cryptocurrency as accessible as football is to its fans. We’re elated about teaming up with Tottenham Hotspur to broaden the reach of our financial technology to a wider base of football supporters.”

As a marketing analyst at Kraken, I can tell you that partnering with Tottenham Hotspur is a significant step in our global marketing strategy to engage with an audience that values web3 integrations. Following our recent alliance with Atlético de Madrid before the La Liga season, this partnership further strengthens our presence in the football world and aligns us with forward-thinking clubs.

Kraken Deepens Pact With Formula 1

Fans of Tottenham Hotspur from around the world can look forward to special content, interactive fan activities, and unique behind-the-scenes glimpses into Kraken and club events during the collaboration. Meanwhile, Kraken aims to provide educational opportunities in cryptocurrency for fans using web3 technology as an essential tool for engagement.

“Ryan Norys, Tottenham Hotspur’s Chief Revenue Officer, expressed his excitement about collaborating with Kraken, a pioneering brand in the Web3 industry known for its commitment to crypto education. As a progressive club, we are thrilled to team up with Kraken and bring our fans unique events and adventures during this partnership.”

As a researcher studying Kraken’s involvement in sports partnerships, I can share that Kraken has had a significant presence in the world of sports for quite some time. One notable collaboration is with Williams Racing, a renowned Formula 1 team. Recently, Kraken expanded this alliance to F1 DRIVE – London, an official Formula 1 karting experience situated beneath Tottenham Hotspur Stadium’s iconic South Stand.

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2024-07-22 02:58