As a seasoned crypto investor with a keen interest in the intersection of technology and sports, I’m thrilled to see Kraken’s strategic collaboration with Atlético de Madrid. This partnership represents an innovative step towards bridging the gap between the cryptocurrency industry and the world of sports, which is not only intriguing but also potentially lucrative for both parties.
TL;DR
- Kraken has partnered with Atlético de Madrid as its Official Crypto and Web3 Partner and Official Sleeve Partner, aiming to bridge the cryptocurrency industry and the sports world.
- The initiative aims to enhance fans’ digital experiences and promote cryptocurrency education.
The Terms of the Collaboration
Kraken, a prominent US cryptocurrency exchange, has revealed a collaboration with Atlético de Madrid, one of Spain’s most victorious football clubs. Starting from the upcoming La Liga season in mid-August, Kraken will assume the roles of Atlético’s Official Crypto and Web3 Partner as well as their Official Sleeve Partner.
The partnership is anticipated to serve as a connection between the cryptocurrency sector and the realm of sports, bringing about numerous benefits for football enthusiasts in Spain and Kraken’s user base. Mayur Gupta, Kraken’s Chief Marketing Officer, shared his insights on this topic.
“It’s an honor for us to team up with such a renowned football club, which shares our belief that achieving success involves paying close attention to one’s own operations. Over the past 13 years, we’ve worked diligently to establish ourselves as a trusted crypto platform, and we’re excited to join forces with Atlético de Madrid to spread awareness about the true capabilities and worth of cryptocurrencies.”
As the Chief Revenue and Operating Officer of Atlético de Madrid, I referred to Kraken as the perfect collaborator. Atlético de Madrid is committed to enhancing our innovation and technology initiatives, and Kraken’s expertise aligns perfectly with our goals.
“This partnership is certain to provide our fans with a digital experience that goes beyond just matchdays at the stadium,” he commented.
In the past 121 years, Atletico de Madrid has amassed a total of 33 victories, placing it as the fourth most triumphant football team in Spain. Notably, FC Barcelona, which currently holds the second position with 99 titles, has already embraced the trend of cryptocurrencies.
Two years ago, FC Barcelona entered into a partnership with WhiteBIT. Through June 2025, WhiteBIT will function as FC Barcelona’s official cryptocurrency exchange partner.
Kraken’s Previous Endeavors in the Sports World
Last year, Williams Racing made headlines by striking a deal with the company. As a consequence, Kraken’s logo graced the cars driven by Alex Albon and Logan Sargeant, while the brand also gained visibility on their racing attire.
Some prominent cryptocurrency exchanges that have significantly expanded their reach in recent years are Crypto.com and FTX. Notably, Crypto.com secured the title of official partner for the Miami Grand Prix in 2022, whereas FTX previously signed a deal with Mercedes.
As a researcher involved in the project, I can share that following the unexpected failure of the platform in November 2021, our team had to put collaboration on hold.
Read More
- AAVE PREDICTION. AAVE cryptocurrency
- TBTC PREDICTION. TBTC cryptocurrency
- USD TRY PREDICTION
- NRG PREDICTION. NRG cryptocurrency
- GFI PREDICTION. GFI cryptocurrency
- FLIP PREDICTION. FLIP cryptocurrency
- W PREDICTION. W cryptocurrency
- GENE PREDICTION. GENE cryptocurrency
- Unleash Chaos in Fortnite with Our Latest Car Mod – A Reddit Review
- How to Defeat a Thorns Barb in PvP – Tips and Strategies for Diablo Players
2024-07-15 01:35