As a seasoned crypto investor with over two decades of experience under my belt, I’ve seen more than my fair share of promising projects that ultimately failed to deliver. Flowcarbon, backed by the likes of Andreessen Horowitz and Samsung Next, initially seemed like it could be a game-changer in the carbon credit market. However, their prolonged struggle to launch the Goddess Nature Token has left me somewhat skeptical.


Flowcarbon, a climate technology company founded by ex-CEO of WeWork, Adam Neumann, is returning investor capital due to the postponement of their “Goddess Nature Token” launch. This token was designed to be directly associated with carbon credits, which businesses use to balance out their greenhouse gas emissions. Having recently secured a $70 million funding round in May 2022, backed by prestigious investors like Andreessen Horowitz and Samsung Next, Flowcarbon has returned at least $38 million through token sales.

Flowcarbon, which was set up more than two years ago, experienced delays in launching its token. Despite its aim to simplify participation in the carbon credit market by tokenizing these credits, it encountered obstacles. The company hoped to debut its carbon credits as early as 2022, but encountered difficulties with carbon registries and market conditions.

Flowcarbon Faces Challenges in Tokenizing Carbon Credits, Issues Investor Refunds

Lately, Flowcarbon has repaid the funds to investors who purchased the Goddess Nature Token during the pre-sale. The company explained that unfavorable market conditions and hesitation from Carbon registries to approve transactions were encountered as obstacles. Refunds have been given under certain conditions, including that clients do not need to pursue additional claims on the money and are required to sign non-disclosure agreements.

Though Flowcarbon hasn’t spoken about refunds on its main social media accounts, they have revealed to Forbes that they are providing refunds to individual customers, due to the industry undergoing a slowdown.

The purpose behind this new business was to utilize blockchain technology to tokenize carbon credits, addressing challenges within the carbon market such as credits being retired upon purchase. However, concerns about the value of carbon credits and certain regulatory hurdles have made the project a complex issue. Nevertheless, Flowcarbon’s approach is not unique in leveraging blockchain for Environmental, Social, and Governance (ES) initiatives, despite encountering some obstacles.

Flowcarbon, nurtured within the Neumann family office, has garnered notice due to its influential investors and forward-thinking vision. Despite the hurdles that come with navigating a developing carbon market, Flowcarbon remains steadfast in fulfilling its mission.

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2024-09-13 23:52