Tim Sweeney, the CEO of Epic Games, often shares his thoughts on the video game industry. Recently, he noted that rising RAM costs will likely make gaming more expensive. However, Sweeney has been particularly focused on the impact of artificial intelligence on games. As PCGamesN first reported, he offered a unique perspective on whether game developers should be required to reveal when they’ve used AI tools during the creation process.
Epic CEO Tim Sweeney says digital marketplaces like Steam should remove their generative AI disclosure
Steam, the popular platform for PC games, now asks developers to share whether they used artificial intelligence (AI) during the game’s creation. Recent data shows that around 8,000 games on Steam have reported using some form of generative AI. Opinions on AI in game development are mixed. Some developers, like those behind the game Dispatch, believe AI can’t replicate the quality of human voice actors. Others see AI as a helpful tool, and some, like the developers of ARC Raiders, are upfront about using it for voiceovers. Many players expressed disappointment at seeing so many games using AI during the recent Steam Next Fest.
Matt Workman shared on social media this morning that digital marketplaces should remove the requirement to label AI-generated content. Jessica Sweeney agreed, explaining that identifying AI-created work is useful for art shows to clarify who created it, and for licensing digital content where understanding ownership is important. However, she believes it doesn’t make sense for game stores, as AI will likely be used in almost all game development going forward. This opinion quickly spread to Reddit, where many users disagreed with the idea.
Many Reddit users agreed with Tim Sweeney’s point that AI will likely be widely used in game development, but they didn’t think that meant disclosure of AI usage should be removed. One user explained, “He’s right about AI becoming common, but Steam shouldn’t stop requiring developers to disclose it.” (This was widely understood as a comment about Epic Games Store’s main competitor, Steam.) Another user drew a helpful parallel: “Just like cigarettes contain carcinogens and alcohol is in liquor, labels are still used to warn consumers about what’s inside.” Even if AI becomes standard in almost all games, providing a disclosure or label would still allow players who are concerned to make informed choices.
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2025-11-27 02:32