The Man Who Made Cable Cool

Ted Turner didn’t invent cable TV, and HBO was the first major cable network, but Turner was a key figure in changing the television landscape. Building his media empire from Atlanta, rather than the traditional hubs of New York or Hollywood, he strongly believed cable could break the control the major networks – ABC, CBS, and NBC – had held for decades. In 1976, he invested heavily in the idea of broadcasting an Atlanta-based independent station, WTBS, showing reruns and baseball. Through smart programming and effective branding, WTBS became incredibly popular. Though not as flashy as networks like MTV or ESPN, or even his later creation CNN, it proved that general entertainment, funded by advertising, didn’t need to be limited to the Big Three networks to reach a large audience.








