• Protocol builders face a fragmented landscape when it comes to sorting out the mechanics of token management, BitGo says.
  • Protocols like Worldcoin, LayerZero, SUI and ZetaChain are among the first customers of the service.

As a seasoned crypto investor with a decade of experience navigating the digital asset landscape, I can empathize deeply with the challenges faced by protocol builders today. The rapid evolution of Web3 has undeniably brought about exciting opportunities, but it’s also created a fragmented, complex environment that even the most skilled technologists find daunting.


BitGo, a company specializing in cryptocurrency custody, presents an easier method for foundations and organizations to oversee the entire life cycle of the digital assets they produce. Initial clients of this service include Worldcoin, LayerZero, Sui, and ZetaChain, utilizing protocols such as these.

Bitgo claims to address a divided market by offering a single, regulatory-compliant, and insured platform for digital asset safekeeping, distribution, and on-chain transactions. The custodial token management service operates within the regulated boundaries of BitGo Trust, which is Bitgo’s qualified custodian service.

In simpler terms, the realm of Web3 has advanced significantly from merely handling basic cryptocurrency exchanges on blockchains. Now, it’s a place where complex economic systems can be created using just a few lines of programming code. This allows for the development of new rules (protocols), creation of monetary policies (tokenomics), and even the production of digital coins (tokens).

In essence, Thomas Chen, BitGo’s head of sales, pointed out that protocol builders often find themselves concentrating mainly on perfecting technical aspects related to token distribution, validator processes, and the like, all while striving to expand adoption and defend the value they promised to their venture capital investors. However, delaying the handling of token management until the end can result in a “gradual yet disastrous accident,” as Chen put it.

In an interview, Chen stated that for these companies dealing with tokens, the environment is fragmented and complex. They need to handle various types of non-custodial wallets, web-based solutions, and smart contracts for distribution. This means that as the head of operations for a new token protocol, you’d have to establish at least two distinct partnerships, manage multiple integration points, and strive for a successful mainnet launch, all while navigating this tactical nightmare.

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2024-09-16 17:17