As a seasoned analyst with years of experience in the financial industry, I find myself both disheartened and enlightened by the recent developments in Australia’s battle against investment scams. Having witnessed the devastating effects of such fraudulent activities on unsuspecting individuals, it is heartening to see regulatory bodies like ASIC taking proactive steps to protect consumers.


On Sunday, Australia’s financial watchdog, the ASIC, disclosed that it has been shutting down numerous fraudulent investment sites involved in deceptive schemes. These schemes are commonly found on social media and make use of fake endorsements from celebrities to trick users. Since July 2023, over 5,500 such fraudulent investment sites have been closed down by ASIC. Furthermore, it has eliminated more than a thousand phishing links and shut down approximately 615 crypto scam websites.

Investigation Reveals Misuse of Celebrity Images in Crypto Ads

Over the last year, I’ve witnessed a troubling trend of financial scams, particularly those surrounding bogus trading platforms, which have approximately drained $1.3 billion from unsuspecting victims. These scams predominantly utilized news stories, deepfake videos featuring local personalities, and entities based in our community as their tools. Interestingly, the majority of the fraudulent websites that ASIC shut down were connected to these types of schemes.

Representing ASIC, Deputy Chair Sarah Court stated that while progress has been made, Australians continue to be victims of frauds, with billions of dollars lost annually. These fraudsters are specifically targeting diligent Australians and employ various tactics to swindle their personal information and funds; daily, approximately 20 scam investment sites are shut down to protect Australians from falling into the hands of these con artists.

In a recent update, Australian authorities have scrutinized over 2,000 crypto wallets that were compromised. This is largely due to concerns surrounding the promotion of cryptocurrencies, as it was revealed last week that half of the cryptocurrency exchange platforms advertising on Meta’s platform either deceived users or violated ad policies. These ads frequently use images of well-known Australians and Hollywood celebrities in a misleading manner.

In the year 2024, Australia received over 3,400 reports about investment scams, resulting in losses exceeding $78 million. The regulatory body suspects that around 600 advertisements may not adhere to Meta’s policies, with their immediate attention on 234 of these ads. The regulatory commission anticipates discovering more misleading crypto advertisements as the investigation continues.

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2024-08-19 18:44