Tim Sweeney, the CEO of Epic Games, believes artificial intelligence will be incredibly widespread, to the point where developers won’t need to announce when they’re using it. He previously stated that AI will especially benefit smaller game development teams, allowing them to compete more effectively.
Sweeney responded to motion capture designer Matt Workman on X. Workman had argued on November 13th that Steam and other digital stores should remove the “Made with AI” label, stating it’s become pointless. He explained the label persists only because stores cater to artists who originally complained about AI-generated content, but he thinks it’s unnecessary and can’t really be enforced.
Sweeney concurred with Workman, explaining on November 26th that identifying AI-generated content is only useful for art shows—to clarify who created the work—and for online marketplaces where people buy digital content and need to know the usage rights. Otherwise, Sweeney believes AI disclosures are pointless, especially for digital game stores like Steam, as he anticipates AI will be a part of almost all future game development.
Yes, labeling AI-generated art is important for exhibitions to clarify who created it, and for online marketplaces where people are buying digital content – they need to know what rights they have. However, it doesn’t really make sense for video game stores, as AI will likely be used in the creation of almost all future games.
— Tim Sweeney (@TimSweeneyEpic) November 26, 2025
Sweeney has a point – AI is rapidly becoming a major force in game development, whether developers embrace it or not. Major companies like Sony, EA, Square Enix, and Krafton are already heavily investing in AI. Sony has concrete plans for its use, EA encourages its teams to explore AI as a collaborative tool, Square Enix hopes to automate a significant portion of testing with AI by 2027, and Krafton is investing heavily to become a leader in AI technology for the entire gaming industry.
Plus, many important people in the gaming industry, including Gabe Newell, Hideo Kojima, and Masahiro Sakurai, have said good things about how AI could help the industry as a whole.
Although artificial intelligence is becoming increasingly common, it’s not without its critics. Dan Houser, a co-founder of Rockstar Games, believes the current hype around AI is excessive. The director of The Witcher 3 argues that games created solely by AI would lack artistic depth. Developers of both Baldur’s Gate 3 and Subnautica 2 have disagreed with their publishers’ views on using AI. Meanwhile, a US congressman is advocating for rules governing AI, prompted by controversy surrounding its potential use in the next Black Ops game.
Many people are worried about artificial intelligence, mainly because they fear it will cause job losses and replace human workers. While some companies believe AI won’t necessarily lead to fewer jobs and encourage employees to learn how to use it, others predict the current excitement around AI is unsustainable and may soon decline.
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2025-11-26 19:10