What are TikTok Live subscriptions and how do they work?

As a long-time TikTok enthusiast, I must admit that I was initially taken aback when I first heard about the platform’s subscription feature. However, after giving it some thought and witnessing its growth, I’ve come to appreciate this innovation. It’s refreshing to see social media platforms evolve and provide more opportunities for creators to monetize their content while allowing fans like me to get even closer to our favorite influencers.


It’s often surprising to discover that TikTok offers a subscription service where users can follow their preferred influencers for a cost, much like the way streaming services such as Twitch and Patreon function.

On TikTok, where it’s ruling the social media scene, they have recently unveiled TikTok Live Subscriptions – a tool meant to provide content creators with fresh avenues for earning income and offering unique interactions for their followers.

Introduced due to the growing interest in distinctive and engaging content, TikTok Live Subscriptions enable viewers to financially back their preferred creators on a monthly basis. This support grants them special privileges such as personalized badges, unique emojis, and private chat rooms exclusively for subscribers.

This action not only opens up a fresh source of income for content creators, but it also allows fans an unprecedented level of access to their favorite influencers.

What are TikTok subscriptions?

2021 saw TikTok launch a new feature called “Live”, enabling users who have amassed over a thousand followers to stream live content straight from the platform itself.

Ever since then, live videos have proven incredibly popular on TikTok, captivating not only content creators but also viewers who can’t seem to get enough of them.

Consequently, the system offers an exclusive service tailored for such content, enabling content producers and viewers to interact more genuinely and intimately.

With an increasing number of TikTok Live subscriptions, TikTok has rolled out a fresh update. In their aim to create more varied monetization options for creators, they’ve introduced a new LIVE Subscription benefit called “‘Exclusive Content for Subscribers’.

Exclusive videos meant for subscribers are those that can only be accessed by individuals who have chosen to subscribe. The latest benefit promotes engagement beyond the live space, enabling subscribers to like, comment, and respond to each other. This additional feature is designed to help content creators establish stronger and more genuine bonds with their audience.

Who can access TikTok LIVE subscriptions? 

If you’re a content creator, you might be curious about utilizing this specific feature. However, before we get started, there are certain prerequisites that creators must fulfill in order to activate the feature.

  • Be at least 18 years old.
  • Have a minimum of 1,000 followers.
  • Must meet TikTok’s Community Guidelines.
  • Have LIVE access and have conducted a live for at least 30 minutes in the last 28 days. 

How much are TikTok subscriptions?

Currently, no single price has been set yet, but it’s rumored that the prices will resemble those of Twitch, ranging from approximately $4.99 to $24.99 per month. Likewise, the revenue-sharing model is expected to mirror that of Twitch as well.

How to subscribe to a creator on TikTok

To support your preferred content creator, you often have the option to subscribe through their personal account. Simply click on ‘LIVE Subscription’ and it will redirect you straight to their subscription page.

Towards the end of this webpage, you’ll encounter a “Subscribe” button. Follow the on-screen instructions to fill out your information, then pick either a monthly subscription or an auto-renewal plan.

Instead, consider going directly to a creator’s live stream and subscribing to them. To do this, look for the small star icon that will show up in the bottom-left corner of their broadcast. Once you see it, click on the Subscribe button and follow the instructions that appear.

What are TikTok Live subscriptions and how do they work?

How to cancel TikTok subscriptions

To unsubscribe from your TikTok LIVE subscription, navigate first to your account’s profile, then select “Settings and Privacy,” followed by the “LIVE” option. Here, you’ll find a list of both your current and previous LIVE subscriptions.

To terminate a LIVE subscription, navigate to the App Store on your device first. Next, tap on your profile icon located in the upper right-corner. After that, select “Subscriptions” from the options presented. If there are any active subscriptions, you’ll be able to cancel them from this screen.

Alternatively, if you’re using an iPhone, navigate to your device settings. Tap on your Apple ID located at the top, followed by the Subscriptions option. This is where you can view and manage your current subscriptions.

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2024-11-04 19:49