I was so thrilled to hear that Ted Lasso is coming back for a fourth season! Honestly, season three felt like the perfect ending – they really tied everything up, and the finale had that satisfying feeling of coming full circle with Ted echoing lines from the very beginning. We all thought that was it, so it was such a wonderful surprise when Apple TV announced more episodes. I think this new approach is exactly what the show needs to keep its magic alive, and I can’t wait to see what happens next!
Jason Sudeikis discussed his decision to bring back Ted Lasso during an appearance on the New Heights podcast. Initially, they felt the story had reached a natural conclusion after three seasons. But after the 2023 Hollywood strikes, Sudeikis said he felt a strong pull to continue the show. Fortunately, the series is returning with a new direction, and early signs indicate fans are thrilled about it, as evidenced by a recent increase in Ted Lasso streaming numbers.
Ted is returning to Richmond to coach a women’s football team in a lower league. This change for Ted Lasso – from coaching men’s to women’s football – feels very timely. It aligns with a growing cultural movement and a new worldwide competition that’s expected to be popular for years to come.
Women’s Football Has Never Been As Popular As It Is Right Now
Sports still lags behind the rest of society when it comes to equal representation, and sexism remains a problem. The way we often refer to the sport as simply “football” versus “women’s football” highlights this issue. There’s also a significant lack of women in coaching roles at the highest levels of competition (according to research from Sage Publications), though this is gradually changing. Women’s soccer, in particular, has become much more popular recently, both in the United States and around the world.
ESPN recently highlighted the impressive growth of women’s soccer. Revenue for the Women’s Super League increased by 34% during the 2023-2024 season, and overall growth continued with an 18% rise between 2024 and 2025. More matches are now available to wider audiences, with Disney+ broadcasting the Women’s Championship League in Europe. Interest from fans, particularly women, has surged, with a 60% increase between 2020 and 2025. This growing popularity is even reaching Hollywood, as the novel Cleat Cute, a sapphic romance centered around the sport, is being adapted for television.
Considering everything, the return of Ted Lasso for season 4 is well-timed. Despite some mixed reactions to season 3, loyal fans are likely to tune in, having followed Ted’s story for three seasons already. Plus, the show has a great chance to attract new viewers by focusing on women’s soccer.
Ted Lasso’s Pivot To Women’s Football Aligns With The First FIFA Women’s Champions Cup
The shift in focus for Ted Lasso would have been a good move at any point in the last three years, with women’s football consistently gaining popularity. But 2026 is the perfect time, because it’s when a major milestone will happen in the world of the sport.
For many years, major international sports like the FIFA World Cup only included men’s teams. However, we’re now seeing more and more competitions adding women’s and mixed-gender teams. This year, FIFA hosted its first-ever Women’s Champions Cup, and it’s great that the new Apple TV series is coinciding with this milestone. The UK’s Arsenal team winning the championship will undoubtedly bring increased visibility to women’s football in Britain.
| 2026 FIFA Women’s Champions Cup Results | |
|---|---|
| 1st | Arsenal (UK) |
| 2nd | Corinthians (Brazil) |
| 3rd | Gotham FC (United States |
| 4th | AS FAR (Morocco) |
If season 4 of Ted Lasso is well-received, it’s likely to maintain strong viewership, particularly with its new focus on women’s soccer. Experts at Nielsen Sports International (as reported by ESPN) predict continued growth in the popularity of women’s soccer through 2030, which means the show can confidently continue beyond season 4 and still attract an audience.
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2026-05-11 05:31