As a seasoned crypto investor with roots in Asia, particularly South Korea, this latest partnership between Chiliz and NAVER Pay has piqued my interest significantly. Having witnessed the meteoric rise of Kakao’s Klaytn blockchain, I can see the potential for NAVER to revolutionize the digital assets market in Korea, with its 33 million active users.


Chiliz, a prominent blockchain tech company, has recently teamed up with NAVER Pay for the launch of the “NAVER Pay Wallet.” This digital assets wallet is tailored specifically for the Korean market, marking the first of its kind. The collaboration was announced on Chiliz’s official X account, with plans to serve over 33 million users and utilize the Chiliz Chain as its primary blockchain solution from the get-go.

As a researcher delving into this collaboration, my focus lies on contrasting blockchain technology with conventional digital services, aiming to seamlessly integrate them into daily routines within South Korea. At the outset of this endeavor, users will be rewarded with Non-Fungible Tokens (NFTs) from the Chiliz Chain upon utilizing the novel wallet.

Chiliz Launch Event Offers South Korean Users a Chance to Win European Football Tour

Beginning on August 30th, an event is scheduled on the Chiliz platform that will mark the start of something exciting. In this gathering, 50 individuals residing in South Korea stand a chance to secure a once-in-a-lifetime European Football Tour. This prize package includes VIP tickets, some exclusive Non-Fungible Tokens (NFTs), and a lavish European vacation to witness matches featuring renowned football clubs.

As a blockchain analyst, I’d like to share an interesting insight about Chiliz. While it is currently the only blockchain integrated with the NAVER Pay Wallet, it’s important to note that, according to Mr. Alexandre Dreyfus, CEO of Chiliz, there’s a possibility that NAVER might broaden its support to include other blockchains in the future.

A day after NAVER’s messaging app, Line, embarked on blockchain development, it is now planning to move forward by creating Mini DApps. These are applications based on blockchain technology that will be integrated within the messaging platform. This decision follows Line’s announcement of merging its Finschia blockchain with Klaytn, a blockchain from Kakao – one of South Korea’s leading social app developers, which was announced on August 29.

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2024-09-01 15:35