As a seasoned researcher with a keen interest in blockchain technology and its applications, I find the ‘Onchain Summer’ campaign by Base to be both intriguing and promising. With my background in this field, I have witnessed the evolution of numerous projects, and it is always exciting to see innovative ideas like this one gain traction.
Approximately 4 million individual digital wallets interacted with the blockchain platform developed by Coinbase during the past week, as their ‘Onchain Summer’ initiative continues to progress.
Having been in the marketing industry for over two decades now, I can confidently say that witnessing the success of this year’s campaign has brought back memories of a similar situation from last year. The enthusiasm and engagement it sparked among our target audience were truly inspiring, much like the response we received when we relaunched a successful campaign in my early days at Base. It is moments like these that remind me why I love what I do – creating impactful marketing campaigns that resonate with people and drive results. This renewed excitement has rekindled our team’s determination to relaunch the campaign once again, hoping to create an even greater impact this time around.
Last week saw our base hit reach an unprecedented 4 million active wallets, setting a new record. This surge in activity can be attributed to our ‘Onchain Summer’ initiative, which encourages both developers and users by offering incentives.
600 Ether, worth approximately $2 million, is being offered as incentives to developers on Ethereum‘s layer-2 platform, drawing top talent in the field to innovate and build groundbreaking on-chain applications. This initiative kicked off in June and is set to continue through August.
Jesse Pollak, Base’s lead developer, pointed out in a recent post that the network saw a record high last week with 4 million active addresses. He also presented data from Dune Analytics, stating that new tokens were minted on Dune Analytics within the Base network at this time.
The ‘Onchain Summer’ event is not a fresh concept; in fact, it was previously conducted by Base for an entire month last year with the aim of boosting network adoption as it was entering the Ethereum ecosystem. To put it simply, the campaign proved to be successful. It saw approximately 130,000 unique wallets daily, attracted more than $240 million in assets bridged to the layer-2, and observed over 700,000 NFTs being minted by about 268,000 wallets.
As a seasoned blockchain enthusiast with years of experience under my belt, I must admit that the return of the layer-2 network this year has truly piqued my interest. Having witnessed the impressive performance it delivered last year, I can attest to its potential and impact on the blockchain landscape. Beyond the independent developers and Web3 names that are flocking to it, even established entities like Atari’s Web3 vertical have joined the fray.
‘Onchain Summer’ Stirred Controversies, Nevertheless
Despite generating significant buzz within the gaming community, some in the Web3 sector started questioning whether Atari’s game was truly operating as claimed on the blockchain. Stackr Labs’ CEO and founder, Kautuk Kundan, allegedly manipulated the leaderboard without playing a single game, an action he says would have been impossible if the game were indeed deployed on the blockchain.
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2024-08-21 13:16