Kick cracks down on streaming “unsafe” content and AI deepfakes with new rules

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Following several incidents, including a tragic death during a livestream, Kick has significantly updated its community guidelines to remove content considered unsafe.

So, Kick is this streaming platform that’s been trying to compete with Twitch, and honestly, I’ve noticed they’re way more relaxed when it comes to what streamers can do. Twitch is pretty strict with its rules, but Kick lets things slide a bit more, which is definitely different.

When Kick first launched, it gained a reputation for having very little moderation – users could post almost anything without getting banned, and even when they did, the bans weren’t usually permanent. The platform only started to improve its moderation policies after popular streamers like xQc publicly asked them to do so.

Despite these efforts, problematic broadcasts have still been happening. A particularly tragic example is Raphaël Graven, a popular French streamer known as Jean Pormanove, who died after being subjected to what was described as “ten days and nights of torture” during a livestream.

Kick takes action against “unsafe” content with new community guidelines

On March 22, Kick revealed a series of significant changes to its community guidelines.

I was reading up on the platform’s new guidelines, and it seems like they’re really trying to address harmful content. Basically, they’ve made it clear they won’t allow anything that encourages or shows people how to hurt themselves, whether it’s self-harm, suicide, or even things like dangerous substance abuse or eating disorders. They’re also saying creators can’t intentionally put themselves in risky situations that could lead to serious injury or death. It’s a good move, honestly – they’re trying to keep everyone safer.

Hey KICK Community. We’ve made some updates to the Community Guidelines. All good things:

— Santamaria (@Svntvmvriv) March 22, 2026

We’re also cracking down on harmful pranks and dangerous driving. Creators need to avoid actions that cause major public disruption or panic, like pranks that intentionally scare people or anything that unnecessarily involves emergency responders, according to our guidelines.

When broadcasting live in public or private places, creators must obey all local laws and avoid harassing or taking advantage of anyone who hasn’t agreed to participate, especially those who are vulnerable. Activities that could cause serious physical harm – like dangerous driving, operating equipment carelessly, or putting others at risk – are prohibited.

To prevent confusion, videos created by AI need to be clearly marked as such. The platform also prohibits deepfakes and any content designed to trick people about what’s actually happening in the world.

Kick prohibits users from interacting with minors without adult supervision and requires parental or guardian consent for any minor appearing on a stream.

These updates follow months after Kick’s CEO, Eddie Craven, announced plans to introduce advertising. This stricter content moderation may be an initial move to attract advertisers to the platform.

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2026-03-23 18:55