MrBeast’s company, Beast Industries, has created a special fund-called the “Jimmy Fund”-to cover unexpected costs, such as when MrBeast makes large donations to charity.
Jimmy Donaldson, better known as MrBeast, initially gained popularity on YouTube with videos centered around giving away money. He’d challenge people – both friends and strangers – to do things like overcome fears or complete unusual tasks, with prizes often including cars or large amounts of cash.
He’s made some extravagant purchases for his videos, like a private jet he attempted to give away and a private island he bought for filming. Despite saying they’re trying to move away from over-the-top content, money still plays a big role in his videos.
Beast Industries is planning a big year financially. CEO Jeff Housenbold recently told Bloomberg they’ve budgeted $800 million for 2025, though he indicated they’re aiming to reduce that to $700 million.
MrBeast’s company has come up with a “Jimmy fund”
Housenbold did, however, admit that they’ve now started a “Jimmy fund” for any unexpected expenses.
It all started when MrBeast donated $400,000 to his Team Water fund. He even called his CEO live on stream to let him know about the donation.
Team Water has successfully reached its $40 million fundraising goal, and Jimmy contributed with some generous donations.
Additionally, Housenbold secured agreements providing Beast Industries with discounted prices on luxury vehicles like Teslas and Lamborghinis.
Jimmy also pointed out that simply spending more money doesn’t guarantee more views. He explained that if he gave a million dollars to a random person, many viewers – especially from outside the US – wouldn’t believe the video was genuine.
In a conversation with Bloomberg, the company shared its goal to become a brand like Disney. They’re already developing animated characters with plans for a cartoon series, comic books, and merchandise like toys.
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2025-09-25 14:18