Crypto Exchange Kraken Signs Sleeve Sponorship Deal With Premier League Club Spurs

As a seasoned financial analyst with extensive experience in the crypto industry and a deep understanding of the sports marketing landscape, I find Kraken’s recent sponsorship deals with Tottenham Hotspur and Atlético Madrid to be strategic moves that could significantly boost the exchange’s visibility and credibility.

In November late in the year, as Manchester City, reigning Premier League champions, face off against rival team Tottenham Hotspur on the football pitch, the players from both squads will wear shirts bearing the logos of crypto companies.

Kraken, a well-known cryptocurrency exchange, has secured the sleeve sponsorship deal with Tottenham Hotspur (commonly referred to as “Spurs”) in a long-term partnership. Meanwhile, Manchester City has been partnered with OKX, another cryptocurrency exchange, since the beginning of the previous season.

Kraken failed to reveal the duration and monetary value of their deal. In contrast, OKX entered into a three-year agreement with Manchester City at a reported cost of $70 million.

Last week, Kraken unveiled a comparable partnership with Spanish soccer team Atlético Madrid. Consequently, Kraken now holds a presence in both the English Premier League and Spain’s La Liga.

Kraken is reportedly in negotiations to secure approximately $100 million in funding before year’s end, with plans for a possible initial public offering (IPO) on the horizon. Sponsoring football clubs Spurs and Atlético may enhance its strategies due to the increased global exposure these teams bring as part of two highly regarded soccer leagues.