Neowiz, the publisher of Lies of P, calls itself a company that’s always looking ahead. According to its co-CEO, this means they’re investigating how new technologies – like artificial intelligence – can improve their business and future projects.
So, I was reading an interview with Sean Kim from Neowiz, and he said Korea is really into ChatGPT – like, one of the countries where it’s used the most. He basically said it’s almost impossible to find a game company over there that isn’t using AI in some way, shape, or form. Most of them are playing around with either ChatGPT or Gemini, apparently.
Kim from Neowiz stated they are investigating how AI and other advanced learning tools can help them publish games more efficiently.
Kim explained that Neowiz is mainly using AI for research and development, with the goal of automating everyday tasks. This includes things like processing test cases and making sense of large amounts of data, he added.
Integrating AI into how Neowiz developers work could help them move more quickly and spend more time perfecting key plans to keep players engaged, according to a company representative.
Kim explained that by analyzing data more quickly, our teams can make smarter, well-informed decisions about how to best help our developers and connect with our community.
This echoes what many game developers are thinking about AI. For example, the team behind Baldur’s Gate, Larian Studios, has expressed interest in using AI for tedious or unwanted tasks. This would free up their developers to focus on the more creative aspects of game development, ultimately leading to better games made more quickly.
Kim didn’t share details about the specific AI technologies Neowiz might use in the future. AI is already common in gaming and tech, and newer systems can even create videos and images automatically.
Many people are worried about the potential downsides of AI, including job losses. For example, developers who worked on Candy Crush were recently laid off by Activision Blizzard and believe AI tools they helped build are taking their jobs. A recent report in the Financial Times suggests that Electronic Arts (EA) is also considering using more AI to speed up game development, especially now that it’s being acquired by a new group of investors.
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2026-01-06 19:10