Sony recently shared more details about its use of artificial intelligence in game development. They say AI is helping them speed up and improve the creation process. AI tools were already used in the making of Spider-Man 2, and even tested with the character Aloy from Horizon Zero Dawn. Importantly, Sony emphasizes that AI should assist developers, not replace them. This philosophy is reflected in their internal AI tool, Enterprise LLM, which is designed to help employees use AI responsibly.
Sony’s latest report shows that since 2023, more than 50,000 employees across 210 teams have begun using a new system. They’re using it for more than just messaging or writing assistance – it’s now integrated with their everyday work applications. Sony has also been experimenting with AI, testing over 300 projects, and successfully incorporating more than 50 into daily operations.
Sony is committed to using AI responsibly and is collaborating with legal, privacy, and ethics teams to establish clear guidelines. A key focus is preventing copyright infringement, such as unauthorized copying of music and content. They’re also developing AI-powered tools to protect creators’ work from theft or misuse. Beyond safety, Sony is leveraging AI to enhance the quality of its content – improving the sound of classic films and boosting picture quality on the PS5 with advanced upscaling technology.
Many in the gaming world think the industry needs to evolve. Masahiro Sakurai, the creator of Kirby and Super Smash Bros., has pointed out that making big games takes a huge amount of time and resources, and the current process isn’t sustainable. He sees AI as a way for game development teams to work more efficiently, particularly in larger studios. Sakurai believes that studios who embrace AI will be the ones who thrive going forward.
Artificial intelligence is a major focus in the gaming industry. Companies such as Activision are experimenting with AI during game creation, but emphasize that it’s used to assist, not replace, human developers – all creative elements remain crafted by people.
While some are optimistic, others have real worries about the use of AI in entertainment. Last year, an agreement between the actors’ union, SAG-AFTRA, and an AI voice company, Replica Studios, sparked debate. More recently, in May, video game companies revised their offer to try and resolve the SAG-AFTRA actors’ strike. Throughout the strike, which concluded in June, SAG-AFTRA fought for better safeguards regarding the use of digital copies of actors and fair compensation when those copies are used.
Samantha Beart, the actress who brought Karlach to life in Baldur’s Gate 3, has spoken out against the increasing use of artificial intelligence in entertainment. She argues that prioritizing short-term profits with AI could ultimately harm the industry. Beart made it clear that actors are prepared to fight against AI, as its acceptance could cost them their livelihoods. She believes that while many talented and creative people work in the industry, decisions are increasingly being driven by investors who are focused solely on immediate financial gains.
I was reading that even Microsoft, despite planning to put a massive $80 billion into AI by 2025, is admitting that AI progress will likely mean some people lose their jobs. It’s something a lot of us have been expecting, especially in certain industries, but it’s still a bit sobering to hear them say it so directly.
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2025-09-15 20:09