YouTube’s New Spotify-Style Premium Plan Could Save Couples and Roommates Big Money

YouTube is experimenting with a novel Premium subscription model tailored for individuals living together, such as partners or flatmates.

Many people find that YouTube Premium offers an optimal viewing experience on Google’s video platform because it eliminates all advertisements, a feature for which the site is well-known.

Over time, as more and more ads have flooded the digital landscape, I’ve noticed that Google has gradually elevated the cost of its Premium subscription service. This includes phasing out the original $7.99 price point for the platform’s earliest subscribers who were once grandfathered in at that rate.

Currently, YouTube is experimenting with an innovative, Spotify-like subscription plan tailored for couples or shared households, offering them a cost-effective method to enjoy the Premium experience without breaking the bank.

YouTube tests two-person Premium plan in new pilot program

According to Money Control, YouTube is offering users in certain nations the opportunity to sign up for a two-user subscription plan.

In the countries India, France, Taiwan, and Hong Kong, the latest tier allows the main Premium account owner to grant benefits to another resident of their household, provided they are at least 13 years old.

In essence, this implies that both accounts will enjoy Premium status, maintain separate viewing histories, and share subscription benefits, all while dividing the cost – much like how Spotify’s Premium Duo plan operates.

As an enthusiast, I’d like to share a comparison of pricing plans for an Indian service. For solo users, the Premium plan is just $1.70 USD each month. If you’re sharing with someone, there’s a two-person plan priced at $2.50 per month. However, if you’ve got a larger family, the family plan might be more suitable at $3.50 monthly, and it allows up to five family members to join in.

As a devoted follower, I’m excited about the prospect of this plan reaching the U.S., as it seems to maintain a comparable pricing strategy at just $19. This is significantly less expensive compared to shelling out $28 for separate Premium subscriptions, making it an attractive choice!

YouTube is trying out a fresh approach to enhance the flexibility and worth of its YouTube Premium subscriptions. A spokesperson explained to Money Control that they are considering the introduction of a two-person Premium plan, which would enable two individuals to share a single subscription at a lower price.

In 2025, Google introduced a more affordable version of their Premium service, called “Lite,” which features reduced advertisements. This version can be found in music videos, Shorts, and during searches or browsing for content. However, it’s uncertain if or when this option will expand to other countries.

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2025-05-05 19:49