YouTube personality and football content maker SV2 has partnered with New Balance, marking him as their inaugural gaming representative.
The action indicates that New Balance aims to expand its influence in the gaming sector by leveraging SV2’s extensive online fanbase and his distinctive blend of virtual and real-life soccer play.
SV2, commonly referred to as Eman, boasts a staggering 5.4 million subscribers across his YouTube channels, and has hundreds of thousands more followers on TikTok and Instagram. His content combines gameplay from EA SPORTS FC with on-field challenges, frequently connecting the two by reproducing in-game scenarios or examining how in-game ratings compare to real-life performance.
Eman exclaimed, “This is a significant milestone for me!” He expressed his pride in becoming the inaugural gaming ambassador for New Balance and his excitement about demonstrating the fusion of sports and gaming.
New Balance commends SV2 for his knack in resonating with the emerging fanbase, emphasizing his dual roles as a player and innovator. They mention that this collaboration will encompass content creation, promotional activities, and joint projects aimed at linking football and video gaming.
Chuck Mauro, Senior Global Director of Brand Strategy and Creative at New Balance, expresses his enthusiasm: ‘We’re thrilled to welcome Eman as our inaugural gaming ambassador!’ He skillfully combines gaming and football, making him a compelling narrator and champion for the future. We’re eager to explore where this collaboration might lead us in the gaming world and beyond.
In a recent announcement, New Balance underscores its growing involvement in the gaming world by focusing on sports video games such as EA SPORTS FC, NBA 2K, and the reintroduction of their competitive platform, Rival X, designed for hosting tournaments.
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2025-06-26 17:18