YouTube is now allowing viewers to work together and chat during videos to try and skip advertisements.
YouTube ads are causing a lot of frustration for viewers. Recently, the platform started showing ads that you can’t skip, and some of these can be up to 30 seconds long.
To watch YouTube without ads, you have two main options: pay for YouTube Premium (which now costs $15.99 per month) or use an ad-blocking browser like Brave.
YouTube recently introduced a new option for livestream ads: they can be paused if viewers are actively chatting and interacting, boosting engagement.
YouTube is holding back ads on streams with “peak” engagement
YouTube announced on April 13th that it’s introducing new features to boost viewer interaction. Now, viewers can send gifts during live streams on both phones and tablets. This gifting feature is also becoming available in Canada, Korea, Indonesia, Thailand, Australia, and New Zealand.
Now, streamers have the option to broadcast in either vertical or horizontal video formats, and all viewers will share the same chat room regardless of how the streamer is broadcasting.
When viewers donate using Super Chat, Super Stickers, or gifts, they’ll get a special ad-free viewing experience so the streamer’s thank-you message isn’t interrupted.
Live streaming is hugely popular on YouTube, thanks to the amazing communities built by our creators. We’re excited to announce some big updates to YouTube Live designed to improve the experience and help creators earn more. First, we’re expanding Gifts to…
— Neal Mohan (@nealmohan) April 13, 2026
Finally, viewers can now work together to get an ad break by maximizing their engagement.
Sometimes, YouTube Live chats get really lively and exciting. To keep that energy going, YouTube’s system now detects when chats are most active and temporarily pauses ads for everyone participating.
This feature keeps your audience engaged by preventing ads from interrupting the flow of content. It only functions when automatic ads are enabled.
According to YouTube CEO Neal Mohan, the latest changes are designed to enhance user experience and increase earnings for content creators.
It will be interesting to see how both viewers and streamers use these new features, and how often fans can earn ad-free viewing during live streams.
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2026-04-14 00:18