YouTube is making it simpler for celebrities to request the removal of deepfake videos that impersonate them, as the platform aims to reduce the spread of this type of content.
So, I’ve been seeing a ton of AI-generated videos popping up everywhere, and it looks like a lot of companies and famous people are worried about someone using their face or image without permission. I even heard Disney was trying to make a huge deal – like, a billion dollars! – with OpenAI to keep their characters exclusive to Sora 2, the AI video generator. But apparently, that deal fell through. It’s kinda wild to think about how much this stuff is changing!
YouTube is taking action against low-quality videos made with artificial intelligence, often called “AI slop.” They’ve launched a new reporting tool for individuals worried about their appearance being used without permission in these videos.
According to the Hollywood Reporter, people like actors, athletes, artists, and musicians don’t have to have their own YouTube channel to report if someone is using their image or voice without permission. They can simply register with a new tool to request removal of the unauthorized content.
YouTube rolls out AI tool to detect deepfake videos
YouTube has been considering the impact of AI tools on its platform for a while now,” said Mary Ellen Coe, the company’s chief business officer, in an interview with The Hollywood Reporter.
Coe explained they’re collaborating closely with agencies and management companies to help athletes and others prepare for potential issues and avoid negative consequences.
Neal Mohan, the CEO of YouTube, also shared his thoughts on the new tool, which he first announced in late January. In a post on X, he said YouTube will continue to improve its existing Content ID system – a tool creators have relied on for over ten years – to create new features for this evolving landscape.
Today, YouTube is bringing its technology that identifies people in videos to the entertainment world. We’re working with agencies and management companies like CAA, United Talent Agency, WME, and Untitled Management to make this happen. This will allow eligible celebrities and entertainers – no matter…
— Neal Mohan (@nealmohan) April 21, 2026
I was really excited to hear back in January that Mohan mentioned creators like me will soon be able to use our own faces and voices to make AI-powered YouTube Shorts! It’s all thanks to their new AI tools, which is awesome.
YouTube has received criticism for its growing use of AI, as many popular creators have expressed dissatisfaction with how AI is used to manage the platform.
In December, YouTuber MoistCr1TiKaL strongly criticized AI tools, stating they were currently causing more harm than good on the platform. He dismissed claims made by YouTube’s leadership about the benefits of these tools, calling their perspective “delusional” and stating he hadn’t observed any positive effects.
Mohan confirmed that YouTube is continuing to develop its AI-powered moderation tools, noting that they’re getting better ‘every week’.
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2026-04-22 13:52