YouTube is fighting platform spam. This could mean the end for „AI slop”

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As a gamer, I’ve noticed an overflow of repetitive content on YouTube, likely churned out by AI. With the recent update to YouTube’s rules, they’re cracking down hard on spammy content, which means creators like me need to be extra cautious about the kind of content we post. This rule change is going to impact the YouTube Partner Program and those aspiring to join it. (Based on a report by The Verge)

YouTube may be fighting AI spam

Based on what YouTube has shared, the new regulations are scheduled to begin on July 15th. At present, only a preliminary notice about these changes has surfaced.

To make money through the YouTube Partner Program (YPP), YouTube has always demanded creators to post unique and genuine content. As of July 15, 2025, YouTube is modifying its guidelines to more accurately distinguish mass-produced and monotonous content. This change aligns with today’s understanding of what constitutes inauthentic content.

The post ignited internet users’ creativity, particularly the concluding remark. At present, deceptive content is commonly known as “AI mush.” It’s quite likely that anyone who uses YouTube has encountered videos featuring repetitive themes, automated voiceovers, and computer-generated visuals.

Through their official YouTube channel, they made it clear what modifications are planned ahead, set to roll out in the coming days.

For clarity, let me emphasize that we’re not introducing a fresh YPP (YouTube Partner Program) policy. Instead, it’s a refinement of our existing “repetitive content” rule. Over time, we revise and enhance our policies according to the type of content on YouTube. This update aims to make it clearer that this rule applies to content that is mass-produced or repetitive, which many viewers might perceive as spam.

As a gamer, I recently came across an update from YouTube regarding their policies. Contrary to some speculation, they’re not instating new rules, but rather enhancing the existing ones. They provided two scenarios where a channel might be considered as producing mass content.

  1. A channel publishing stories in which only superficial differences occur;
  2. A channel publishing a series of slides with the same narration.

As an enthusiast, I’m thrilled about this recent update that aims to prevent AI from profiting off low-quality content, potentially reducing their visibility on YouTube. Notably, the platform is now reinforcing its efforts against ad blockers as well.

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2025-07-11 19:04